The Battle of the Brands

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The Battle of the Brands

Your Website SEO Strategy in Cairns is still considerably about keywords, but there really is one problem that some agencies face when they attempt to optimise for particular Keywords.

A Pay Per Click or AdWords campaign will help you find out about which keywords operate well in your niche and boost your Website SEO Strategy. I recollect I think I put in about a year obsessing about one certain keyword that, despite what I did, I could not get on the very first page of Google. The reason was simple; it was a word that falls into the classification of a ‘Branded’ keyword, and Google even with all your SEO efforts will never rank a non-branded site in front of the branded sites.

For example, if you sell Yamaha Pianos in a store in Cairns, it would be terrific if for anybody that searches for ‘Yamaha’ in Cairns your site will show up but it most likely won’t. Possibly if they search for ‘Yamaha pianos’ you still may not show up. Why? Because Google will normally reserve the ‘Yamaha’ search ranking result for Yamaha the brand themselves and not some store of that brand. Yamaha is a world renowned brand name and for Google to put anything other than Yamaha.com at No1 would be a real step back for a search engine. This is what I mean by branded sites.

However, I realised the magic of long tail keywords. Once I figured out that I could reign over all sorts of long tail searches it was easy to shift my focus and enhance my Website SEO Strategy. Once I had re-directed my strategy the visits to my websites enhanced massively. So take it from me, living life in the long tail is very rewarding. Remember – Your Website SEO Strategy is about making money, not where you appear in a Google search.

If you are interested in learning more from an SEO Professional, call Internet Marketing Experts Cairns on 1300 595 013 or visit, www.internetmarketingexpertsCairns.com.au

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