Why SEO Advertising Is Best For Your Business
Search Engine Optimisation (SEO) has changed dramatically over last ten years, even to the point where the expression SEO is now confusing and commonly misinterpreted by many. In the past, SEO advertising was looked at to be an imperative part of a successful marketing plan for businesses of all sizes. Yet in today times, the term is so misunderstood that the technique has been largely devalued. Rather than pushing more people to a website via organic traffic, more and more businesses are resorting to paid advertising because it is simpler and less time consuming.
This article will discuss why SEO advertising is still the best marketing outlet that can entice precious leads and consumers to your organisation. Just like any marketing strategy, SEO advertising is not a quick-fix but a timely process that results in greater visibility, web traffic, ROI, and generates reliable insights into consumer behaviour.
- Increased Visibility and Traffic
An effective SEO strategy is tailored to increase the visibility of your website, therefore increasing the amount of website visits and sales. If you’re positioned on the first page of Google search results, consider it as having a store in the centre of George Street, except without the extravagant rent! What is better is that those individuals who visit your website are commonly knowledgeable, certified leads that are presently browsing for your product and services. The time and money it takes to convert these leads are subsequently noticeably minimized.
- Measurable Results
A major benefit for SEO advertising is that you can measure your results and possess a better understanding of approaches to improve your marketing initiatives. In traditional marketing, like TV and radio, you simply cannot accurately evaluate the success of your marketing campaigns. SEO advertising allows companies by presenting precious statistics such as click-through-rates, conversion rates, length of visits and location.
Alongside this, your SEO investment will bring in only targeted, qualified leads to your business; people that are actively looking for your products or services. TV and radio advertising may reach more consumers, but how many of those people are actually interested in your products or services? With SEO advertising, less of your marketing budget is squandered and you can modify your campaigns accordinged to real-time feedback and results.
- Cost Efficient
A common argument against SEO marketing is that SEO advertising is really expensive, however this is surely not the case. The fact of the matter is that compared with the costs of other kinds of online marketing such as PPC, social media marketing, or purchasing leads, SEO advertising provides you with outstanding ROI. Whilst PPC has the ability to stimulate more earnings, your organic SEO continues being the keystone of your online presence.
The question should really be, can you afford to have weak SEO advertising? If clients are seeking your brand online but they simply cannot locate you, your rivals are winning and the continued impacts can be seriously harmful.
- Search Engines are Becoming More Popular
A recent study uncovered that between 80 and 90% of shoppers will now look at online reviews prior to making a purchase, whether online or face to face. With this number only growing with further progress in technology, it will not take long before everyone is shopping for products and services on the internet.
Furthermore, it is anticipated that 2017 will be the year that web traffic derived from mobile devices will surpass traditional desktop devices. This leads the way for additional SEO customisation, like local search optimisation, which makes it even more convenient for clients to use. If your organisation does not have an effective SEO advertising strategy, your customers will not have the ability to locate you using their chosen means, and possible sales will surely go to your competitors instead.
- Customer Insight
With the help of Google, all web traffic is captured and tracked. The information and statistics that come from this traffic provides organisations with reliable info about their customer behaviour – the way they search, their keywords, the language they use, the sort of device they use, and even where they live. This data is incredibly useful considering that it permits companies to make educated decisions about their marketing techniques and strategies, both online and offline.
Now that you appreciate why SEO advertising is the best marketing strategy, it is time to put your SEO strategy into action. Keep in mind that it can take a little bit of time to receive the results, so if you’d like to speak to a respectable SEO advertising agency who can help you with your marketing needs, contact Internet Marketing Experts Cairns on 1300 595 013 or visit http://www.internetmarketingexpertscairns.com.au