Author: Charles

Digital Advertising Cairns, SEO Company Cairns, Online Marketing Cairns, SEO Services Cairns,

Top Benefits of PPC Advertising

 

There is a multitude of internet marketing strategies that can benefit websites in boosting their traffic, brand awareness, and conversion rates. One of the best internet marketing tactics is Search Engine Optimisation (SEO), where the goal is to optimise your website for Search Engines, both on-page and off-page, to grow your organic search results listings. While SEO has proved to be very successful, it takes a decent amount of knowledge, time, and money to see fruition.

 

But what if you would like to see results instantly? Whether your website has recently been published or you’re a small business that can’t rival the marketing budgets of nationwide competitors, Pay-Per-Click (PPC) advertising is a remarkable tool that can assist you by positioning your ads in front of customers who are actively seeking for your products or services.

 

In short, PPC is an advertising model used to raise traffic to websites. Website owners create ad campaigns with particular targeting metrics and effectively pay Search Engines every time their ad is clicked. PPC ads are normally created through Google AdWords or Bing Ads and are positioned on top of SERP listings before any organic results. The rewards that many websites receive from this type of advertising is invaluable, so here are the top benefits of PPC advertising for your enterprise.

 

Measurable Results

Among the top benefits of PPC advertising is the opportunity to gauge and track your results in real-time. Whether you set your daily budget to $4 or $40, there are an assortment of high level performance indicators that can be assessed, for example impressions, clicks, cost-per-click, conversions, and ROI to name a few. These metrics allows website owners to efficiently determine the performance of their campaigns and quickly make tweaks where required to boost performance. Unlike other advertising avenues, PPC allows you the freedom to customise and track metrics in each campaign and monitor success depending on your advertising targets.

 

Fast Entry

PPC allows any kind of organisation to launch their advertising efforts quickly and conveniently, without presenting too much risk with the ability to arrange a maximum daily budget. While SEO is a very useful strategy, it generally takes many months to see results so if you’re a new company that needs to escalate traffic and brand awareness right away, PPC is ideal for you. Designing ad campaigns is all done from the PPC platform, allowing websites to cast a wide net to attract new leads and customers by showcasing ads on top of SERP listings.

 

Highly Targeted Traffic

PPC advertising enables you to customise your campaigns so they only show to highly targeted customers. Google AdWords allows you to target customers based on keywords, location, interests, and the times and days you want to display them, enabling websites to spend their advertising budget only on their niche market. Websites can then review the metrics that were used in conversions and enhance their future campaigns according to this feedback. Advertisers commonly take a multi-layered approach initially and narrow down the specific metrics of a campaign that works best for their particular target audience.

 

Valuable Data

Being able to export the results of an advertising campaign and evaluate certain metrics provides websites with valuable data which could be used in other marketing avenues. In addition to this, websites can quickly learn about impression, click, and conversion data for every keyword or phrase used in their ad campaigns which greatly assists in their SEO initiatives. PPC also enables websites to find data about their competitors by utilising 3rd party tools such as KeywordSpy and SpyFy, allowing them to create a profile of their competitors and what market share is available.

 

As you can see, PPC is a compelling marketing tool that is appropriate for all types of organisations. Not only are advertisers in complete control of their budget, target audience, and ad campaigns, the data obtained from real-time results offers invaluable feedback to strengthen future marketing efforts. The best aspect of PPC advertising is that there is hardly any risk involved with set daily budgets, so why not give it a go today?

 

If you require any support in setting up your PPC ad campaigns, talk with Internet Marketing Experts Cairns on 1300 595 013, or visit our website for additional information: http://www.internetmarketingexpertscairns.com.au

Digital Advertising Cairns, SEO Company Cairns, Online Marketing Cairns, SEO Services Cairns,

This Is Why Your Content Marketing Isn’t Working (And The Best Way To Fix It!)

In today’s extreme environment of online marketing, there’s no doubt that content is king. Content is all around you and people love consuming it! It should come as no surprise that content is at the hub of most marketing methodologies, with approximately 94% of small companies directing their efforts on content marketing. Having said that, with so many companies now directing their marketing efforts on content, it’s becoming extremely challenging to stand out from the crowd and make your content marketing stimulating and effective.

 

Have you tried content marketing but found that you’re not getting the desired results? Well, you’re quite likely one of many companies that are in the same boat. Don’t lose faith though, there’s no question that content marketing is one of the most helpful ways of expanding your customer base. So, here are four reasons why your content marketing might not be working and most importantly, how you can fix them!

 

  1. You don’t have a strategy

 

Like any investment, if you don’t have a strategy and specific KPIs to evaluate results, how can you possibly improve? Putting up blogs and sending tweets are excellent, but if you don’t have any objectives then you’re simply aiming in the dark. To generate stimulating content that readers will engage with, you need to have a clearly-defined strategy that should align with your business objectives.

 

Whether you wish to increase brand awareness, website traffic, or conversion rates, your strategy should include KPIs as well as short-term and long-term goals. These marketing goals should complement your business goals so you have a clear understanding of your audience, the purpose of your content, and the kind of content that will work best for you.

 

  1. Your content is not unique

 

With the sheer number of online business today, it’s imperative that your content is distinguishable from others. Too many businesses will craft content without exploring the competition and consequently generate content that just gets lost in the crowd. Your content should be entertaining, fun, and most importantly, deliver value to your audience by offering solutions to common pain-points in your niche. In addition to this, different types of content suit different communication methods, so contemplate the most effective ways you can do this, either through infographics, videos, diagrams, or even just thought-provoking or captivating text.

 

  1. You don’t promote your content

 

Some of the greatest mistakes that small companies make with their content marketing is that they don’t actually market it! Even if you’ve crafted the most ground-breaking article the world has ever seen, who will see it if they have no idea it exists? For you to be successful with your content marketing, it’s very important that you advertise your content through all available networks, including:

 

Social media (Facebook, Twitter, Google+, Reddit).

Email newsletters.

Adding internal links to your blog post.

Pitching to influencers and bloggers in your niche.

Proposing it as a guest post to bloggers in your industry.

Featuring links to your content when commenting on other forums and blogs.

 

  1. Your content is not search engine friendly.

 

Content consists of a generous portion of your SEO, so it’s essential that your content is SEO friendly and never use black hat tactics to attempt to improve results. Keyword stuffing is a typical mistake that companies will make in their content creation, in conjunction with duplicate content, using the wrong keywords, and not optimising meta tags.

 

Undertake some groundwork to uncover the most appropriate keywords that your target audience would use to find your content. Also, use meta tags to your benefit to entice more users to your blog. Search engines always intend to deliver the best content to users, so if your content is beneficial then other sites will link to it, increasing the possibility of gaining more high-quality, trusted links from relevant businesses.

 

At the end of the day, there can be thousands of reasons why your content marketing isn’t giving you the desired results, however these recommendations should deal with most of them. If you’re going to invest in content marketing, you can’t do it half-heartedly. Perform as much research as you can about your viewers, your competitors, and your keywords, and craft captivating content that your viewers will naturally engage with.

 

If you’re thinking about giving up on content marketing due to poor results, connect with Internet Marketing Experts Cairns who can point you in the right direction. Phone 1300 595 013, or alternatively visit our website for additional information: http://www.internetmarketingexpertscairns.com.au

 

Digital Advertising Cairns, SEO Company Cairns, Online Marketing Cairns, SEO Services Cairns,

An Idiots Guide To Twitter – What To Know and Be Aware Of

Are you new to social media sites and want to learn the basics of one of the best platforms in the world? Well, you’ve come to the right place! Twitter is a social networking service where somewhere around 330 million users connect with each other through short messages of up 280 characters. At the moment there’s almost 6,000 tweets being sent through cyberspace every second, ranging from standard text messages to images, videos, gifs, memes, and even more. Twitter is one of the most popular social networking sites and is very different to other social networking giants like Instagram and Facebook.

Twitter is a platform where users exchange a variety of information; from politics, news, jokes, or just universal thoughts about vague topics! Rather than having a circle of friends like Facebook, Twitter is built upon followers (not always friends) so not only can you socialise with friends, but also your favourite sport stars, politicians, and journalists alike. Anything you upload on Twitter is accessible publicly for anyone to see, but don’t worry, you can freely alter your preferences to private if you wish to.

 

The very first step in understanding Twitter is to grasp the basic terms and lingo used. The following lists the most common vernacular:

Tweet – A 280-character message

Retweet (RT) – Sharing a tweet created by another person

Feed – The list of tweets you’ll find on your homepage from individuals that you choose to follow

Handle – Your username

Mention (@) – A way of referencing other users in a tweet (e.g. @EAGames). Any user mentioned in a tweet is informed, being a simple way to communicate with other members publicly

Direct Message (DM) – A private message (280 characters) sent to another member. You can either opt to accept DM’s from all users or just users that you follow

Hashtag (#) – A keyword or phrase used to describe a topic or theme in a conversation (e.g. #Vegans). You can search for tweets from all users that mention a particular hashtag by clicking on the hashtag itself.

Creating an Account

Creating an account is simple and easy, just download the app or head to www.twitter.com and hit the signup tab. The full name you insert will be your display name, but this can be modified as regularly as you like. Pick a username (or handle) so users can mention you by typing the @ symbol in front of your username. After you’ve typed in your mobile number for validation purposes, chosen an avatar, and created a quick bio about yourself so others can see your passions and interests, you’re all set to go!

Joining the Twitterverse

As touched on beforehand, Twitter isn’t about friending, it’s about following. Not only can you follow your buddies, but also any other characters of which you’re an enthusiast. Once you’ve subscribed, Twitter will provide a standard sort of setup wizard to help you get started, like suggesting some individuals that you may want to follow. You can give Twitter permission to search your contacts list to discover any of your friends that are using Twitter. Following friends and other users is particularly easy, and once you’ve begun following certain users, Twitter will continue to offer suggestions for other users to follow based upon the sorts of users you’re already following. All the tweets of your followers will show in your Feed, so the more you follow, the more Tweets will appear in sequential order in your Feed.

Tweet Something

You can Tweet anything you like, so long as it complies with Twitters rules and guidelines (https://help.twitter.com/en/rules-and-policies/twitter-rules). This includes mentioning other users (@), promoting a topic or theme (#), or Retweeting other user’s comments (RT). Simply click the ‘Compose New Tweet’ button and you can Tweet text, photos, videos, images, gifs – an entire range of different media that can be uploaded through your device. Bear in mind though, videos can only be a maximum of 2 minutes and 20 seconds long, however photos and images do not count towards your character limit, which is pretty cool!

Once you understand the basics of Twitter, the world is essentially at your fingertips! You can keep up to date with the latest trends, be the first to watch viral posts, and socialise with your friends and favourite personalities in a simple and user-friendly platform.

Once you’ve got started using Twitter, the rest will fall into place automatically, so why join the Twitterverse today? If you need any assistance with getting started on Twitter, simply speak with Internet Marketing Experts Cairns on 1300 595 013, or visit our website for further information: http://www.internetmarketingexpertscairns.com.au

 

Digital Advertising Cairns, SEO Company Cairns, Online Marketing Cairns, SEO Services Cairns,

What Are The Key Organic SEO Ranking Variables For A Website?

 

If you’ve just published your first website and are interested in the ways in which you can enhance your organic search results, then you’re certainly on the road to success. SEO is one of the most productive marketing tools since it allows you to get your message in front of prospective consumers that are directly searching for your products or services.

Regrettably, the answer isn’t very straightforward! Google’s search ranking algorithm is essentially its secret to success, so it’s enormously convoluted and has over 200 variables that account for the listings in its Search Engine Results Pages (SERPs). Fortunately for you, not all variables are constructed equally, so you can focus on the most influential variables that will have the biggest impact on your SERP listings.

It is essential to recognise that the weight of each variable changes as time passes, so Google will place more emphasis on particular variables in accordance with user behaviour and how Google believes it can maximise the user experience. Having said this, many of the top organic SEO ranking variables have been in the same position for a number of years now, so understanding these top variables can give you a better understanding of how you can optimise your organic search results to boost customer engagement, website traffic, and ultimately sales.

  1. Content

A great priority is put on content due to the fact that Google intends to rank the most relevant websites on top of its search results . The recent Hummingbird update helps Google to understand a website’s content structure and how this content adds value to potential consumers, so formulating quality content set in a natural tone will be rewarded with higher rankings. Including articles in your website such as in-depth tutorials, guides, and how-to’s is a fantastic start. Additionally, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has studied the top 10 search results and discovered that the top positions contain content that is roughly 2,400 words in length.

  1. Backlinks

For over a decade now, backlinks have been one of the most crucial variables in SERP listings since the more links there are to your website from reliable sources, the more trusted your website is viewed. The flip side of the coin is true as well though, so beware not to create links on spammy or uncredible websites or your rankings will go down! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google reveals that backlinks will lose value gradually as Google looks for new ways to assess websites, but for the time being, link building is still the best indicator of relevancy and credibility.

  1. Mobile Optimisation

With more users now surfing from mobile devices than computer or laptops, there has been a notable shift towards optimising your website for mobile devices. Google is already experimenting with mobile-first indexing, which signifies that Google’s index will soon crawl the mobile version of a website in contrast to the desktop version. If your website isn’t already mobile-friendly, you better make a start but beware not to release it until it’s 100% complete or you may be penalised. Page loading speed is a crucial factor for mobile optimisation, so aim to have mobile pages loaded within two seconds to guarantee your website is truly ‘mobile-friendly’.

  1. Other Technical Variables

There are many other technical aspects that will significantly influence your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong correlation between high ranking websites and those that are SSL encrypted (HTTPS), and this is very simple to install if you haven’t already done so. Also, ensure your landing pages have a H1 or H2 heading in the source code, as this has been found to associate with higher rankings. Other aspects such diverse and organic backlink anchor text and less on-page advertisements and pop-ups will also improve your organic search results listings.

  1. Keeping up to date

Google’s search ranking algorithm is continuously changing, meaning that SEO techniques are continually changing also. Even though there more than 200 variables in Google’s search ranking algorithm, Google has placed great emphasis in recent times on rich content, quality links, and a smooth mobile experience. Attempting to concentrate on all Google’s search ranking variables will prove to be ineffective, but if you concentrate on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.

If you require any advice in how to properly execute any of the above SEO methods, don’t hesitate to reach out to the digital marketing specialists at Internet Marketing Experts Cairns by phoning 1300 595 013, or alternatively visit their website for additional information: http://www.internetmarketingexpertscairns.com.au

 

Digital Advertising Cairns, SEO Company Cairns, Online Marketing Cairns, SEO Services Cairns,

Top SEO Trends In 2018

 

Online visibility is a critical element to any company’s strategy, however the digital landscape is in a continual state of change so it’s obligatory to keep up with these changes to make sure your online exposure is optimised. Google releases between 500 and 600 updates every year, with the majority of them simply adjusting their secretive search ranking algorithm. With Google being such a dominant force in today’s online environment, Search Engine Optimisation (SEO) has become progressively important for businesses to increase their website traffic, customer engagement, and ultimately their profits.

User behaviour is changing rapidly with new technology, so Google must keep an eye on these changes and modify their search algorithm respectively to ensure the user experience is as seamless as possible. If a website is going to shine online, they too must stay on top of the changing trends in SEO. In reality, using outdated SEO tactics can result in penalties that decrease a website’s search engine results page (SERP) listings, so here we’ll investigate the top SEO trends to keep in mind for your website in 2018.

Voice Search

Lots of users are now opting to utilise voice searches as opposed to standard keyboard searches, so this will surely be a top SEO trend in 2018. Voice searches are much faster and more convenient, which is why it isn’t surprising that 1 in 5 online searches stem from voice queries. If the current increase in voice searches continues at the same speed, virtually half of all online searches will be performed via speech by the year 2020!

What this implies for websites is that they should begin including more long-tailed keywords into their SEO strategy, especially those with a natural conversational tone. For example, if a website has a keyword phrase like “best Sydney restaurants”, it could also be accompanied by a phrase like “Where are the best Sydney restaurants near me?”

Link Building

Link building has always been an important tool for SEO, and this will continue to be a focal component in determining SERP listings in 2018. Creating valuable links to credible websites is still the simplest way for Google to calculate if a website is trusted, so adding value through quality links that helps you construct an authority in your target niche is a remarkable strategy.

Having said that, the trend towards link building is now more long-term, so having links from sites applicable to your industry and referral traffic will be very worthwhile in the near future.

Mobile Optimisation

Since 2015, online searches through mobile devices has surpassed that from desktops, so Google has made it clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.

The reason that mobile optimisation is a top SEO trend for 2018 is because Google has revealed that they are experimenting with mobile-first indexing, which clearly shows that mobile optimisation will be prioritised in the upcoming year. If your website hasn’t already been optimised for mobile devices, now is undoubtedly the time to start!

Accelerated Mobile Pages

Website loading speeds play an intrinsic role in SERP listings, and Google’s search results algorithm will obviously favour those with quicker speeds. In fact, Google has developed an open source project that helps websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) enables individual web pages to load 4 times faster than normal pages, and uses only 10% of the data in doing so!

While AMP is not directly affecting SERP listings yet, it will affect other areas closely related to Google’s search results algorithm, like bounce rate and session duration of users. AMP can be simply installed into HTML or JavaScript code, but plugins will be required for content management systems like Drupal and WordPress.

How To Work On SEO For Your Website in 2018

Whilst traditional SEO techniques like link building will still be beneficial in 2018, there are other manifesting trends that Google is focussing on in the future which may noticeably change the practice of SEO. It’s clear that SEO is already adjusting to keep up with changes in user behaviour and to maximise the overall user experience. By recognising the latest SEO trends and employing strategies now, your website will be optimised and ready to obtain targeted customers from higher SERP listings.

If you have any inquiries or concerns about how you can optimise your website to adapt to the latest SEO trends, speak with Internet Marketing Experts Cairns on 1300 595 013, or visit their website for further information: http://www.internetmarketingexpertscairns.com.au