Author: Charles (Page 12)

Digital Advertising Cairns, SEO Company Cairns, Online Marketing Cairns, SEO Services Cairns,  Olimpicshop

SEO Advertising Cairns – What will 2016 hold for local business?

SEO Advertising in Cairns is a perplexing matter, and as we go into 2016, people are in a state of mind where they reflect back on the year that was 2015, and try and figure out what life holds in store for them next. This is of course, impossible. You can never know what is around the bend, but if you find out the fundamental parts of the past and look for patterns you can get a better comprehension. This is especially true for SEO. I hope to try and explain to you a number of the major trends that have been surfacing in 2015 throughout the Cairns SEO business and the globe. From this hopefully together we can try and work out where to focus our efforts, this will be specifically helpful if you are a local Cairns business.

Beacon cartoon

Think Local

This is the biggest emerging trend and it is going to keep increasing in importance. This means that if you are an Cairns company and you are looking for local clients, then this is wonderful. Launching with the changes from Google Pigeon, we saw a developing trend that local Cairns searches were actually ranking higher than business with national headquarters, or even sites on the other side of town. Why? Because with local searches people want to know what is near them! In 2016 this is going to grow even more looking at the recent Google search quality ratings guidelines http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf and also thinking about the My Business API as well as other things Google has been up to in 2015 will likely prove that they are spending more time and weighting into local search powers. So with that in mind, there are a few technological areas that will be emerging even more in 2016, so look out for them to help with your local search efforts.

Local-boosting tech trends

There are a few technology areas which are very quickly growing in other countries and are beginning to emerge in Australia and it won’t be long before they gain appeal in Cairns.

Olimpicshop

Mobile wallets

Society is getting more and more used to having around less money and slimmer wallets. Particularly with the worldwide sweep (or swipe) of PayWave or PayPass over the past few years and other simple ‘contactless’ paying technologies we are moving towards mobile wallets. This will mean 2 points for a local Cairns business. 1– you ought to be keeping an eye on growing patterns, and ensure you have the capacity to actually let people pay– for instance, if you are yet to obtain a PayWave or RFID reader for your ship, then get one. And 2– you can start taking advantage of the mobile nature of paying. This means advertising and marketing, coupons and other fantastic deals that you can send to people on their phones and therefore instantly into their wallets.

Beacons

Beacons are an item that has had expanding use overseas and we are seeing them locally now too, but they are generally other ways of getting promotions to people locally. It works through Bluetooth, and even a free Wi-Fi, and it basically provides information or a discount to people who connect or sign up to the Beacon. This means that people at your Cairns store, or even roaming past the area will be given more incentive to actually enter the store and make a purchase. It’s an ingenious promotion tool that will continue to grow in 2016, but I wouldn’t be surprised if technology and innovation changes this even further throughout the year.

Apps.

We also will see even better use of apps. such as Snapchat and Periscope for creative ways such as advertising. This has been seen in America with national projects run by Dunkin’ Donuts and Taco Bell using these apps. It is incredible how men and women can keep reinventing ways to get their company out there, and the same might be done for your local business in Cairns. Be creative and even research what people have done, especially when it comes to social media– if you see something you like, take note of it and find a way to include a similar idea into you own project.

My concluding pieces of parting suggestions– and these are things that you can possibly do right away, today– would be to sign up to an all new Social Media account. Facebook, Google +, Instagram, Pinterest. Choose one you don’t have for your business yet and start a new campaign to reach a new audience. As you reach new people, you will grow your credibility at a local Cairns level, and also boost your authority and possibly even become an useful resource for people. This all goes to your local SEO efforts which are key in 2016. So you will perhaps notice that the future actually looks efficient for Local businesses with patterns and technology pushing for even greater interaction at a ‘community’ level. This is great for Cairns businesses, and so I hope that you are as thrilled as I am. With that in mind, if you are looking for more SEO advice, or are looking to increase your SEO efforts, then contact Internet Marketing Experts Cairns on 1300 595 013 or visit, www.internetmarketingexpertsCairns.com.au.

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SEO Internet Marketing Cairns in 2016 – A Sweet Opportunity

Lolipoop

SEO Internet Marketing Cairns  can offer a world of possibilities In the world of SEO, especially when it comes to producing content for your Cairns business. But don’t go for all opportunities – choose the correct ones that work for your business. To take the classic ‘kid in a candy store’ cliché, you may be ecstatic to see all of these wonderful ideas in front of you, from Images, to Videos, to Blogs– but if you gorge yourself on every little thing while only take half a bite out of the prospective wonders, then not only are you going to end up ill and appearing a fool, but you won’t have really done any one task correctly.

So let’s talk about the Cairns ‘Content Candy store‘.

Well, content (as we all may know) is a comprehensive and expansive term given to the parts of your website that your clients and audience can view and interact with. This can be visual, literary, or even stretch beyond the website into everyday events or activities.

Content

Content is the atomic particles of all digital marketing‘– Rebecca Lieb, Analyst, Altimeter Group

Content includes, but is not limited to the following:

  • Images, pictures, Gifs
  • Web page content
  • Written articles
  • Blog posts
  • Guest Posts
  • Social Media updates and content
  • EBooks.
  • Reports.
  • Brochures.
  • Catalogues.
  • FAQs.
  • Videos.
  • Animations.

It’s crucial to choose a broad range of content that can assist you in connecting with your audience in Cairns while still developing a balance and flow that you want your brand to represent. One way to do this is by experimenting with different ways to find your brand’s voice. As an example, if you haven’t contemplated spicing up your content with animation, perhaps approach someone and get an idea of what they could do for you. Research the opportunities and don’t be afraid to keep trying different ideas until you find the strategy that is not only right for that specific situation, but right for your Cairns company.

Because as you are most likely aware, content creation doesn’t have to stop at your website. The creation of off-site content is an exciting and useful way to increase your brand and add to your link profile and audience. This opens you up to a new area of growth. If you are creating great content then you should try and share it about, publish both on-site and off-site to maximise exposure.

Make sure you keep the most suitable content for your own website, the content that is keyword-rich and also helps to engage with the audience, but there is no harm in having some pieces on the surface bringing in more communication with your website. This off-site content is just one of the very best ways to build the visibility for your brand and establish a name for you that is associated with premium content.

But be warned, often people go too far with this, as was viewed in trend of guest blogging a few years ago. Don’t pick all options, choose the best ones that work for your business– Don’t grab every little thing in the Candy Store.

You need to start thinking of what will be really useful to you and your business and then act from there, if content is going to be stretched thin or not really help, then don’t waste your time and money on it, simple. If you have any great ideas, or want to chat, simply call Internet Marketing Experts Cairns on 1300 595 013 or visit, www.internetmarketingexpertsCairns.com.au.

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Digital Advertising Cairns, SEO Company Cairns, Online Marketing Cairns, SEO Services Cairns, sEO

SEO Marketing Cairns – Your Essential starting resource for your SEO and Marketing Ad campaign.

SEO Marketing in Cairns is so crucial in spite of if you are a small business or a large company. And if you have tried your hand at SEO and Marketing, and even if you have no idea where to kick off then this is a fantastic place to start.

sEO

Over the past ten years I have devoted a ridiculous amount of resources and energy finding out the most ideal way to have my websites generating income. If I had not had such bad experiences I don’t think I would ever been pushed into learning this material for myself. So observe, and listen to a few of the lessons I have found out so you can get the most effective start possible, especially if you are a local business owner in Cairns, or if you are just starting with SEO Marketing.

expat-taxes-for-american-expat-entrepreneurs-and-business-owners

1.) The biggest thing that I wish to explain is that your SEO Campaign will take time and you cannot be hesitant. I don’t want you to be gambling away your life saving on some passing trend, but rather I want to try and make you aware that you can’t succeed without devotion.

  •  When you have your first marketing campaign. Don’t shell out $2 and whine that it didn’t do the job. You have to make a decision.
  •  You furthermore can’t just manage your campaign for a day. It takes at least a week to get a proper respect for an ad’s effectiveness.

2.) When you are writing content, don’t just replicate everybody else, your SEO Marketing will certainly be far better if you be distinct and look to what is missing from your market. The best thing you can do is to fill the gaps in our niche business. This means that if everyone seems to be moving to blogs, generate infographics. Think outside the box, invest in video software and produce something unique.

3.) Look to producing a calendar to keep track of your content. This will help you not only recall what sort of posts or content you have made, but is crucial for planning ahead. Some of my favourite ways to increase engagement is to recall over past months or years of content and upgrade blogs, or rediscuss ideas, and don’t simply use this for your SEO Marketing or content creation, think outside the box, get organised and start to see what is being effective, and what still needs improvement.

4.) Some tools that I would certainly advise that you explore include some excellent research tools as Google Adwords’ Keyword Planner tool and ubbersuggest if you want something unique.

  •  When making infographics, have a look https://infogr.am/ it is a simple way to develop a visual representation of data or information without needing to work with a designer or resort to using Microsoft Excel pie charts.
  •  If you would like to develop graphics, www.canva.com is fantastic, straightforward and user-friendly for all your visuals needs, it is click and drop with lots of pre-sets.
  •  And one resource for an overlooked area is https://followup.cc/ it is a Gmail plugin which will help you with scheduling and planning because it lets your take note of customers and contacts that you have to follow up with. It sends you email prompts and lets you keep track of people so that you can boost your efficiency and guarantee a more professional image to your contacts.

5.) Essentially when it relates to assessing the success of your SEO Marketing, it can possibly be rather testing to see how your business is going compared to your competition in Cairns or perhaps even all around the country. But the best way to get a real impression is to not fall into the trap of appearing only at the general ‘reach’ of your content, but rather its ‘consumption. This means the number of times it has been downloaded, clicked on, commented on, viewed, shared, and effectively the amount of revenue it could be said to have generated. You need to look at all this data, and see what the real result has been because while there may be thousands or millions of customers looking at your content as a Cairns company, if not a single person engages with it, then it is a wasted effort.

As the CEO of Internet Marketing Experts Cairns I have seen some of the best, and worst tries at SEO Marketing therefore we don’t waste any time or your effort in creating real results for SEO campaigns. To find out more contact us on 1300 595 013 or visit, www.internetmarketingexpertsCairns.com.au.

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Cairns SEO Experts – Google is constantly changing are you?

Bob Confused About Online Options

If you are in the Cairns area and are trying to get your head around what you need to do to increase the traffic to your website then consider this;  internet marketing is difficult enough without the constant updates by Google, Yahoo and Bing. In fact, they are moving the goal posts almost daily; it can be difficult for business owners to stay on top of things.  Internet Marketing Experts Cairns understands this and are constantly making the required adjustments so our clients succeed online. Our work is made easier by the fact that we know what our clients’ endgame is, what they want to achieve in the short and long term.

In the past,Search Engine Optimisation, or SEO, referred to a series of strategic approaches that you would take to make your site number one in the search engines such as Google, Yahoo and Bing.

As a website owner you need to know that your SEO professional is keeping up with these changes or you will find that your website will slip further down the search rankings. The role of a good SEO company in Cairnsor anywhere in Australia for that matter, has become increasingly complex as the way that people search has become more complex and more localised.

If you looked at an SEO plan in the past it would have been a fairly straight-forward process. You would have been offered advice and strategies on how to build links, structure a website, select the ideal domain name and centre your content on the core principle you wanted to promote.

In 2015, a professional SEO company needs to be all this and more. To be a beacon in the complex sea that is the digital ocean you need have clear-cut and logical and tactics in place and working for you. To successfully compete you need an SEO campaign that aims to balance the elements of links, content, social media and keywords. This includes, but is not limited to, uniquely crafted content that draws interest, quality and trusted links, an active social media presence and above all, a clear understanding of your target audience and what they wish to see, not only find your site, but to engage with it.

If you feel like your SEO agency is slipping behind or is out of date then consider changing since it will cost you in the long term. If you would like a no obligation free consultation then give Internet Marketing Experts Cairns a call today on 1300 595 013 or visit our website here  www.internetmarketingexpertscairns.com.au.

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Know your customers and you know your Cairns business

Know Your Customer Blog Image 2

Customer Profiles are a way to envision and understand your ideal Cairns customer. It is a bit like putting together a short story about someone who would be likely to purchase from you, and why. If you don’t know who your potential customers are, then a great way to start is by figuring out who has already bought off you.  With Internet Marketing ExpertsCairns we can help you to determine who your customers are then you will know how to sell your products or services to them.  Through this approach, it helps to humanise your customers and show that there are a variety of factors that may very well make up the decision making process and how to target them using internet marketing and SEO practices.

As such you need to consider everything you can, such as:

  • Basic information:
    • Age
    • Gender
    • Income
    • Marital status
    • Geography
  • Complex demographic factors:
    • Type of career
    • Available income
    • Living situation
  • Buying styles
    • Impulse buyer
    • Sales oriented
    • Research oriented
  • Solution being sought:
    • Is there an underlying emotional, or mental factor that they might wish your product to solve?
  • What they value:
    • Brands they might value
    • Benefits that are key considerations in the buying process
    • How they might view the competition
    • What aspects of your product would they value
  • Language:
    • What language or ways do they communicate these issues
  • Trust:
    • What types of endorsements would they trust
    • Customer reviews
    • In depth discussion
    • Word of mouth
    • Celebrity endorsement
  • Advertisement visibility
    • Where are they most likely to come across your product?
    • Shows
    • Publications
    • Social media platforms
    • Where would they spend most of their time

From all of this information, you begin to form a more complete picture of a possible consumer of your products or services and how to better target them using digital marketing and SEO. Learn more by contacting the team at Internet Marketing Experts Cairns.