Author: Charles (Page 2)

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Social Media Marketing – Say More On Twitter

The time has finally come where Twitter users can share their resentment with the 140 character limit in more detail, now that Twitter has officially confirmed that they have doubled the character limit to 280 per Tweet!

The social networking service, which was launched in 2006, grew quickly to become one of the most popular social media sites across the globe, however recent declines in growth prompted the social media giant to make some modifications. Twitter distinguishes itself from other social media networks with its ‘microblogging’ feature, which is significantly dissimilar to equivalent social media platforms like Facebook and Google Plus. Twitter has just over 330 million users that send roughly 6,000 Tweets per second.

Despite the 140 character limit that truly defined the social networking platform, Twitter broadcast on November 7 that they want every person around the globe to ‘easily’ express themselves on Twitter. After carrying out a variety of tests over the past several months, Twitter decided that they wanted to widen the character limit, but only where required. Countries like Japan, South Korea, and China will remain at the 140 character limit, purely because there’s no need for an increase, as sending messages in these languages can be voiced in a short amount of characters. Languages like English on the other hand, encounter choked Tweets with 9% of English Tweets hitting the previous 140 character limit.

So, why the change?

After administering a variety of tests to specific users, Twitter received valuable results and deemed the 240 character limit would be helpful for the majority of users. Since 9% of English users were hitting the 140 character mark, many would have to spend time modifying their Tweets to ensure they didn’t need to send several messages. In addition, users would now have the ability to readily fit their feelings into a single Tweet, so they could say what was on their mind and send them much faster than before.

The question is, what influence will this have for online marketers and SEO providers? Here are a few alterations that they can expect to see.

Increased engagement

Since Twitter expanded the character limit, users have encountered a higher level of responses which brought about more followers. Surely, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers together with more Likes, Retweets, and Mentions.

Improved user experience for followers.

The doubled character limit means that users will have smaller threads of conversations, because they can fit more material into a single message. Users with long threads of conversations described that it can frequently be problematic to follow and respond to. In addition to this, brands are enjoying the longer Tweets as it allows them to fit more detailed information into a single Tweet which generates higher engagement rates.

Increases customer communication

With the growth of companies using social media as a channel to resolve customer service issues, customers can now convey an issue in more detail on Twitter which is beneficial for both the customer and the business, as communication is sufficiently improved. Prior to this update, many users would have resorted to other platforms like Facebook to report customer service issues given that the character limit was too restraining.

More Creativity

Longer Tweets means that firms can boost the creativity of their communication with their target audience through storytelling, Q&A’s, and more engaging Twitter Chats. Businesses would routinely have to use other social media platforms if they planned to get creative, however brands can now successfully use longer text to their advantage by interacting with their audience on a more personal level.

Even though some users have suggested that the increase in character limit by Twitter makes them more similar to other social media networks, the clear majority of users seem to be very pleased with their latest update. Nothing is permanent in social media, as making changes to keep up with changing user behaviour is necessary for survival. For the time being though, both users and marketing specialists appear to have emerged the winner!

If you need any assistance about how your enterprise can leverage the increased character limit to your advantage on Twitter, simply connect with Internet Marketing Experts Cairns by phoning 1300 595 013, or alternatively visit their website for more information: http://www.internetmarketingexpertscairns.com.au

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An Overview Of SSL Changes – What It Means For Your Website

In today’s ever-changing digital world, it’s imperative that companies keep up to date with Google’s best practices to make sure that they continue to be competitive in their respective online markets. With Google being the most commanding and influential company online, it’s vital for them to keep abreast of all the threats and opportunities that the internet generates. For that reason, Google releases an assortment of updates annually: new features, bug fixes, and the majority associated with the very secretive Google search ranking algorithm.

What is necessary though, is that all online companies that use Google-related services (pretty much every online business), are aware of considerable changes that may have an effect on their SEO, performance, and ultimately their bottom-line. The internet is in a continuous state of change, so online providers need to be flexible and conform with new Google updates as quickly as possible to make certain they aren’t negatively influenced by these new releases.

The most important Google update that has recently had an effect on online providers pertains to Google Chrome v62, which was released in October this year. The Google Chrome web browser is used by almost 50% of all online users, so it’s incredibly important that online companies incorporate the specific changes as quickly as possible if they wish to avoid any negative consequences.

What has changed in Google Chrome v62?

In the Google Chrome v62 update, Google has altered the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page stores passwords and bank card information (which is saved in a plain text file), they are prone to phishing sites that can essentially steal this information from users that wrongly believe they are giving their personal information to a legit business. The Google Chrome browser will start marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.

This change will visibly bear upon millions of websites all around the world. Before the change, many non-secured websites weren’t impacted by phishing attacks simply because they didn’t have a public-facing member login, and chose PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages given that users will become worried of succumbing to malicious attacks if they insert their personal information into fields marked boldly as ‘NOT SECURE’.

How to make web pages secure?

For online businesses that would like to secure their previously non-secured (HTTP) web pages, they have to encrypt the information being exchanged between their visitors and their web server by incorporating an SSL certificate. Google are clearly pushing for a more secure internet than ever before, and they’ve selected SSL encryption as a vehicle to do this. For website owners who would like to enable HTTPS on their web servers, here is a handy guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on how you can avoid the ‘NOT SECURE’ warning in Google Chrome which is targeted at web developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.

What this means for online businesses?

The recent Google update suggests that HTTPS and SSL encryption will become the norm across all web pages on the web. In time, each online firm will have to secure their web pages using SSL encryption whether they like it or not, or users will simply select a competitor that does.

What this also suggests is that not all websites using SSL encryption should be trusted, and there will be a notable increase in phishing sites using HTTPS also. Phishing sites can simply use fake SSL certificates to circumvent the ‘NOT SECURE’ warning by Google Chrome and make their websites appear legitimate. This will make the differentiation between phishing sites and real websites more difficult than ever. Online firms that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the web due to the fact that it will be exceptionally difficult for phishing sites to mimic the authenticity that EV SSL provides.

Making all websites employ SSL certificates to demonstrate their authenticity will only increase the amount of phishing sites that do the same. At the end of the day, however, SSL encryption will gradually become compulsory, so if you need any support in securing your website with SSL encryption, get in contact with the digital specialists at Internet Marketing Experts Cairns by phoning 1300 595 013, or visit their website for further information: http://www.internetmarketingexpertscairns.com.au

 

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Why You Should Have A WordPress Site

So, you’ve got a great business idea and you’ve made up your mind that you’re going to design and publish your own website. Well, as you most probably know, there are many things to take into consideration. The design of the website, the images you’re going to use, the content, the website architecture, the logos, the online store – the list goes on. But essentially, what’s most important when creating a new website is the platform you choose. There’s a range of website platforms available with an array of various features, targeting the entire spectrum of developers from amateurs to professionals. You’ll ask for assistance on which platform to use and developers will argue for weeks on end about why one platform is better than the other.

 

It can clearly be confusing to weigh the pro’s and con’s of each website platform and decide which is best for you. So, to save the time and arguments, the basic answer to this question is ‘WordPress’. The following article will offer five persuasive arguments as to why WordPress is the best platform to use, regardless of your website development skills and abilities.

 

WordPress is user-friendly and manage

 

WordPress is particularly easy to use so you don’t need to be a professional HTML coder to develop an effective and powerful website. The installation process is quick and simple, the tools are intuitive and there’s a built-in updater so you don’t need to stress over not taking advantage of all the latest features. There are inbuilt features for blog publishing, RSS feeds, user management, automated backups, revisions and much more. Once installed, you can start making custom configurations without even writing any code!

 

WordPress is very SEO-friendly

 

In the words of Google Engineer Matt Cutts, “WordPress automatically solves a tonne of SEO issues”. SEO is an incredibly important element to any website so having in-built features that seamlessly make your website SEO-friendly is invaluable. WordPress coding is standard compliance, top quality, and produces semantic mark-up which makes your site significantly attractive to search engines. There are also a range of free plugins that you can install which will make your website even more SEO-friendly, but we’ll discuss WordPress’ plugins next.

 

WordPress is FREE and Open Source

 

Yes, you read it correctly; WordPress is free to download, install, and use to design any kind of website you want. WordPress is also open source which indicates that the source code is accessible for anyone to modify, edit and create different themes and plugins with an assortment of features and publish these to the online community. Currently, there are over 2,600 WordPress themes and over 3,100 different free plugins available for use. Since WordPress is a community software, it is maintained by a large group of volunteers who all contribute to the software by writing patches, answering support questions and updating documentation. If you have any problems or issues about anything WordPress related, there are essentially thousands of people ready to help.

 

WordPress is mobile friendly

 

Due to the increasing use of mobile phones for internet usage, it’s very important that your website is optimised for mobile devices. In fact, one of Google’s latest updates requires websites to be optimised for mobile devices or they’ll be penalised in SEO. The good news is that most WordPress themes are built to be mobile responsive, meaning that regardless of what device your clients are using, WordPress websites will automatically adapt the appearance of your website to suit. WordPress also enables you to work on both of your mobile website and PC website separately, so you can easily customise both to optimise the user experience.

 

WordPress is secure

 

In today’s times, website security is extremely important so of course WordPress has high security standards. Nearly one-quarter of websites are constructed on WordPress so hackers are frequently looking for ways to compromise them. WordPress is well aware of this so has developed a series of security features which prevents any malicious attacks by publishing regular updates that neutralises these threats. Remember, it’s also imperative for you to be using a secure device when accessing your WordPress account, so ensure you utilise standard security tools on your device and only download reliable plugins from trusted sources.

 

As you can see, WordPress has a variety of fantastic features that simply make it the best website platform on the market. Even though there are numerous other reasons why WordPress is a great choice for your website, this article just concentrates on five of these: WordPress is extremely user-friendly, free and open source, significantly SEO compatible, mobile friendly, and secure. What more could you want from a platform to build a reliable and powerful website? If you have any queries about how you can further optimise your website, contact the team at Internet Marketing Experts Cairns on 1300 595 013 or visit their website: http://www.internetmarketingexpertscairns.com.au

 

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Top Tips For The best Email Sequences

Having worked as a sales rep for a few tech start-ups, I can’t even begin to explain the importance of sending email sequences that sell. Automated emails are amazing because they dramatically reduce the workload for a sales representative, nonetheless nowadays, everyone can sympathise with finding various sorts of email sequences lurking in their inbox everyday that just agitate us because we have to click 2 buttons to get rid of them!

 

Not enough business owners invest the time and effort in putting together useful email sequences that effectively sell their product. Building useful email sequences is both a science and an art, and if done correctly, can lead to superb results. Having hundreds of prospective customers on an email list isn’t going to produce any income if you can’t sell your product. So, here’s four tips on how to develop a great email sequence that will convert your leads into sales.

 

Tip 1 – First Impressions Count

 

The age old saying ‘make a good first impression’ is very applicable when it comes to email sequences. By first impressions, I mean the subject lines of your emails. It’s the first thing that recipients will notice so if it’s not enticing enough, they merely won’t open it. Needless to say, the subject lines of an email are integral when it comes to conversion rates. Here are a couple of statistics which emphasises their importance:

 

One-third of email recipients will open an email based exclusively on the subject line

Nearly 70% of email recipients will ascertain if an email is spam based on the subject line

40% of emails are opened on mobile devices first, and the common mobile screen can only fit between four to seven words in the subject line.

 

The trick to effective subject lines is solving your prospects problems in as few words as possible. For example, good subject lines include, “Common questions about job interviews”, “Common questions about home loans”, etc. Take into consideration your prospects problems and target your subject lines to solve that problem succinctly. You can monitor your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).

 

Tip 2 – Write Well-Crafted Content

 

When a recipient has opened an email, it’s integral that you offer a value proposition in the context of their problem as soon as possible. Forget beginning the email with your name and job title; you need to give your recipients a good reason to keep reading the email. Therefore, start your email with some info they can relate to, like company news or their reaction to an event via Facebook or an online article, then get into the value proposition in the 2nd & 3rd sentences.

 

Your value proposition should be constructed like this:.

 

I have an idea about [problem/pain-point] and I’d love to have a moment to speak to you about [resolution].

Here’s some preliminary information [link to helpful content] and if you ‘d like to talk more about it, let me know.

I recently collaborated with another business with [positive benefit]. Is this something that would be helpful for [company name]?

 

It’s necessary that you get to the point immediately and keep the content targeted to the goals of your prospect.

 

Tip 3 – Discard the tedious ‘Welcome Email’

 

If a prospect has shown interest in your products or services, why waste both of your time with a welcome email that has no value or offerings? It’s essentially dead-wood and if you’re going to send a welcome email, ensure you include a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).

 

Tip 4 – Always Be Helpful

 

The reality of the matter is that even a terrific first email may not get a response from the recipient. It’s understandable; people are busy and have prerogatives, so I advise sending 2 or 3 follow-up emails as part of your email sequence. It’s easy to forget an email that you’re interested in, but an outstanding follow-up email will remind them that you’re here to help them in whatever problem they have. You need to ensure that your follow-up emails also feature your value propositions, and supplementary information that is informative to the recipient in solving their problems. Again, HubSpot Sales will keep track of which emails are opened and which links are clicked so I strongly advise using this application to aid you with your email sequences.

 

The value of setting up effective and actionable email sequences can have a huge affect on your conversion rates and sales. There are many factors that you ought to consider when putting together your email sequences, but this article showcases the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s certainly worthwhile in consulting with digital marketing professionals that can assist you. Talk with the team at Internet Marketing Experts Cairns today on 1300 595 013 or visit their website: http://www.internetmarketingexpertscairns.com.au.

 

Digital Advertising Cairns, SEO Company Cairns, Online Marketing Cairns, SEO Services Cairns,

How To Recover From A Social Media Blunder

There’s no doubt that social media is a significant element of internet marketing strategies for many companies. Having over 1 billion users on Facebook alone brings about huge opportunities for business in a variety of different ways. Naturally, advertising is the biggest opportunity for companies, but there’s also a fantastic opportunity for businesses to connect with their customers on a personal level via a variety of social media platforms. Customers can share all their feedback via a company’s social media account; the good, the bad, and the ugly. So without a doubt, there’s going to be a considerable amount of social media blunders when businesses address customer’s feedback online.

 

The difficulty here is that whatever you post on the internet, stays on the internet, so it’s necessary that a sufficient amount of time is spent in providing accurate and fitting responses to customers through social media. At the same time though, there’s typically going to be some newsworthy controversy. If social media blunders aren’t managed accordingly, they can significantly damage a brand’s image and can even put a business into crisis mode in just a couple of minutes. So here’s a quick guide of how your company can bounce back from social media blunders with little damage to your brand and credibility.

 

Have a sense of humour

 

When innocent social media blunders transpire, making a joke of the situation by using some quick wit is one of the best solutions. Most of the time, shedding some humour so everybody has a laugh is the internet version of almost tripping on the sidewalk and turning it into a dance recital. In fact, Facebook’s algorithm rewards posts that experience high volumes of interactions, including likes, comments and replies, so it’s possible to turn a simple blunder into greater exposure and a bigger target audience, all from an innocent mistake!

 

React immediately

 

Irrespective of the type of social media blunder, the faster you take action, the better your result will be. In today’s digital world, controversial news spreads like wildfire, so it’s vital that you admit your mistake, sincerely apologise then properly describe the next steps you will be taking to resolve the situation. Just ignoring the blunder can have tragic repercussions and the longer it takes you to act, the more momentum your social media blunder will be gaining and the harder it will be to resolve.

 

Be honest

 

It’s essential that you are honest about your social media blunder and the steps you’re taking to deal with the situation. There’s no point arguing with your customers if you’re the one who has made the error! If you deliberately lie about how long it will take for your servers to be back online or the length of time before new stock arrives, it’s only going to harm your brand and reputation by further irritating your customers. However, if you are honest, your customers may not be happy but they’ll appreciate the fact that you’re not making yet another mistake! These days, honesty is refreshing and lies only intensify which can possibly turn your blunder into a disaster.

 

Keep moving forward

 

Social media fails, even crises, does not define a brand so once you’ve rectified the situation as best you can, keep moving forward with business as normal. Provided you’ve taken a professional approach and you learn from your mistake, acting like it’s water off a duck’s back is much better than dwelling on the situation. You’ll ought to put procedures in place to significantly lower the chances of such fails arising again, and this will only improve your social media team with more experience. Social media fails are like a wake-up call, and in some circumstances, you may discover ways to improve your product’s or brand’s image as a result of your mistake. But whatever you do, don’t reduce your social media’s endeavours. There’ll always be another company’s social media blunder to speak about tomorrow!

 

Social media is a powerful force in today’s society and companies are capitalising on the various opportunities it presents. Having the ability to communicate with your customers on a personal level is excellent, and you must be prepared for social media fails because they will happen at some point or another. This article features some key ways to recover from social media blunders, including using humour, acting fast, being honest and moving forward with business. If you find yourself in a deep social media crisis and you need assistance before things get out of hand, contact digital marketing specialists who will be able to assist you quickly and proficiently. Contact the team at Internet Marketing Experts Cairns on 1300 595 013 or visit their website: http://www.internetmarketingexpertscairns.com.au