The time has finally come where Twitter users can share their resentment with the 140 character limit in more detail, now that Twitter has officially confirmed that they have doubled the character limit to 280 per Tweet!
The social networking service, which was launched in 2006, grew quickly to become one of the most popular social media sites across the globe, however recent declines in growth prompted the social media giant to make some modifications. Twitter distinguishes itself from other social media networks with its ‘microblogging’ feature, which is significantly dissimilar to equivalent social media platforms like Facebook and Google Plus. Twitter has just over 330 million users that send roughly 6,000 Tweets per second.
Despite the 140 character limit that truly defined the social networking platform, Twitter broadcast on November 7 that they want every person around the globe to ‘easily’ express themselves on Twitter. After carrying out a variety of tests over the past several months, Twitter decided that they wanted to widen the character limit, but only where required. Countries like Japan, South Korea, and China will remain at the 140 character limit, purely because there’s no need for an increase, as sending messages in these languages can be voiced in a short amount of characters. Languages like English on the other hand, encounter choked Tweets with 9% of English Tweets hitting the previous 140 character limit.
So, why the change?
After administering a variety of tests to specific users, Twitter received valuable results and deemed the 240 character limit would be helpful for the majority of users. Since 9% of English users were hitting the 140 character mark, many would have to spend time modifying their Tweets to ensure they didn’t need to send several messages. In addition, users would now have the ability to readily fit their feelings into a single Tweet, so they could say what was on their mind and send them much faster than before.
The question is, what influence will this have for online marketers and SEO providers? Here are a few alterations that they can expect to see.
Since Twitter expanded the character limit, users have encountered a higher level of responses which brought about more followers. Surely, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers together with more Likes, Retweets, and Mentions.
Improved user experience for followers.
The doubled character limit means that users will have smaller threads of conversations, because they can fit more material into a single message. Users with long threads of conversations described that it can frequently be problematic to follow and respond to. In addition to this, brands are enjoying the longer Tweets as it allows them to fit more detailed information into a single Tweet which generates higher engagement rates.
Increases customer communication
With the growth of companies using social media as a channel to resolve customer service issues, customers can now convey an issue in more detail on Twitter which is beneficial for both the customer and the business, as communication is sufficiently improved. Prior to this update, many users would have resorted to other platforms like Facebook to report customer service issues given that the character limit was too restraining.
Longer Tweets means that firms can boost the creativity of their communication with their target audience through storytelling, Q&A’s, and more engaging Twitter Chats. Businesses would routinely have to use other social media platforms if they planned to get creative, however brands can now successfully use longer text to their advantage by interacting with their audience on a more personal level.
Even though some users have suggested that the increase in character limit by Twitter makes them more similar to other social media networks, the clear majority of users seem to be very pleased with their latest update. Nothing is permanent in social media, as making changes to keep up with changing user behaviour is necessary for survival. For the time being though, both users and marketing specialists appear to have emerged the winner!
If you need any assistance about how your enterprise can leverage the increased character limit to your advantage on Twitter, simply connect with Internet Marketing Experts Cairns by phoning 1300 595 013, or alternatively visit their website for more information: http://www.internetmarketingexpertscairns.com.au