Articles (Page 3)

Digital Advertising Cairns, SEO Company Cairns, Online Marketing Cairns, SEO Services Cairns,

An SEO Quick Fix Guide You Can Do TODAY

Internet Marketing Experts Cairns

SEO is viewed by many to be a mystical creature with magnificent powers. Understanding exactly how SEO works and all the various ways to improve your website’s SEO score can be very complicated and time-consuming. Nevertheless, it is a significant element of any internet marketing plan and will practically make or break a business in some sectors. Many industry experts consider SEO to be one of the most useful forms of advertising, so regularly improving your SEO should be a priority if you wish to increase your website visitors and sales.


It’s very difficult to keep up to date with SEO best practices and standards since they change frequently, so it’s recommended that you seek expert advice concerning your SEO and internet marketing strategy. Despite this, there are some quick and simple ways that you can improve your SEO, even with even a basic level of IT understanding, so here is a quick guide on some basic ways to improve your SEO today.


Content is King


When it involves SEO, content is king. So, ensure you have high-quality, well-written and original content that is relevant for your target market. Updating your content routinely is also critical so don’t leave your content untouched for years because there’s no need to update it. Introducing a blog into your website is always great for SEO because new content is often being added and search engines love finding new content and will increase your rankings if this happens frequently.


Make sure You Have a Flat Website Architecture


Your website architecture is basically the organisation of all the different webpages on your website. A substantial component of SEO involves how user-friendly your website is, i.e. how easy users can browse your website to locate the information they’re searching for. It’s important that your website architecture is as ‘flat’ as possible because this will make it more user-friendly for visitors and search engines will acknowledge this and subsequently improve your SEO score. Having a ‘flat’ website implies that you aren’t burying web pages within web pages. A good guideline is to ensure that your most important web pages are less than three links from the homepage. If your website isn’t flat, then you can easily fix this by creating extra navigation menus or additional internal links.


Ensure You Have Accurate Meta Titles and Meta Descriptions


Meta titles and descriptions are important components of your website’s content. Each of your web pages will have a meta title and meta description that is used by search engines to understand the content of each web page in calculating the relevancy to a user’s search. Bear in mind, Google wants each user to have the best experience as possible, so it wants to rank the most relevant websites the highest.


Meta titles gives the user a short insight into the content of each web page to make sure that it is relevant. Each meta title should include a primary and secondary keyword that is appropriate for that webpage, coupled with your brand name. The format looks like this: Primary Keyword – Secondary Keyword | Brand Name. It should also be no longer than 60 characters, or Google will truncate your meta title which looks disorganised and unprofessional. Having high-quality and relevant meta titles are essential in optimising your web pages for SEO.


Meta descriptions are basically concise descriptions of the content of the web page. While meta descriptions don’t exclusively sway ranking algorithms, they are still critical as search engines will sometimes use the summary in search results snippets when they believe a web page’s meta description effectively portrays the content of the web page. Unique and accurate meta descriptions incorporating keywords will help improve your click-through rates (CTR’s) and website visitors, which will effectively result in increased revenue. Meta descriptions should normally be between 150 and 160 characters in length.


Make sure You Have a Clean URL Structure


A URL is a ‘Uniform Resource Locator’, or your website address, so it makes sense that your URL structure should be as straightforward and clean as possible. There should no unwarranted strings or parameters including key phrases in any of your URL’s. You can most probably identify with this if you’ve ever clicked on a really long hyperlink. If so, then you’ll most probably agree that they look tangled and unprofessional. If you’ve developed your website using WordPress, then it will systematically produce a simple and clean URL structure for you, so you don’t need to worry about it!


However, if you’re utilising another website platform and you already have an established website, it’s best to seek professional advice in regards to changing your URL structure because doing so means that you’ll lose all your links, and thus your SEO value. Digital marketing professionals will be able to change your URL structure and mitigate the effect on your SEO score. If you find yourself in this position, then reach out to the team at Internet Marketing Experts Cairns on 1300 595 013 or visit their website:


Digital Advertising Cairns, SEO Company Cairns, Online Marketing Cairns, SEO Services Cairns,

Why SEO Advertising Is Best For Your Business

Internet Marketing Experts Cairns

Search Engine Optimisation (SEO) has changed dramatically over last ten years, even to the point where the expression SEO is now confusing and commonly misinterpreted by many. In the past, SEO advertising was looked at to be an imperative part of a successful marketing plan for businesses of all sizes. Yet in today times, the term is so misunderstood that the technique has been largely devalued. Rather than pushing more people to a website via organic traffic, more and more businesses are resorting to paid advertising because it is simpler and less time consuming.


This article will discuss why SEO advertising is still the best marketing outlet that can entice precious leads and consumers to your organisation. Just like any marketing strategy, SEO advertising is not a quick-fix but a timely process that results in greater visibility, web traffic, ROI, and generates reliable insights into consumer behaviour.


  1. Increased Visibility and Traffic


An effective SEO strategy is tailored to increase the visibility of your website, therefore increasing the amount of website visits and sales. If you’re positioned on the first page of Google search results, consider it as having a store in the centre of George Street, except without the extravagant rent! What is better is that those individuals who visit your website are commonly knowledgeable, certified leads that are presently browsing for your product and services. The time and money it takes to convert these leads are subsequently noticeably minimized.


  1. Measurable Results


A major benefit for SEO advertising is that you can measure your results and possess a better understanding of approaches to improve your marketing initiatives. In traditional marketing, like TV and radio, you simply cannot accurately evaluate the success of your marketing campaigns. SEO advertising allows companies by presenting precious statistics such as click-through-rates, conversion rates, length of visits and location.


Alongside this, your SEO investment will bring in only targeted, qualified leads to your business; people that are actively looking for your products or services. TV and radio advertising may reach more consumers, but how many of those people are actually interested in your products or services? With SEO advertising, less of your marketing budget is squandered and you can modify your campaigns accordinged to real-time feedback and results.


  1. Cost Efficient


A common argument against SEO marketing is that SEO advertising is really expensive, however this is surely not the case. The fact of the matter is that compared with the costs of other kinds of online marketing such as PPC, social media marketing, or purchasing leads, SEO advertising provides you with outstanding ROI. Whilst PPC has the ability to stimulate more earnings, your organic SEO continues being the keystone of your online presence.


The question should really be, can you afford to have weak SEO advertising? If clients are seeking your brand online but they simply cannot locate you, your rivals are winning and the continued impacts can be seriously harmful.


  1. Search Engines are Becoming More Popular


A recent study uncovered that between 80 and 90% of shoppers will now look at online reviews prior to making a purchase, whether online or face to face. With this number only growing with further progress in technology, it will not take long before everyone is shopping for products and services on the internet.


Furthermore, it is anticipated that 2017 will be the year that web traffic derived from mobile devices will surpass traditional desktop devices. This leads the way for additional SEO customisation, like local search optimisation, which makes it even more convenient for clients to use. If your organisation does not have an effective SEO advertising strategy, your customers will not have the ability to locate you using their chosen means, and possible sales will surely go to your competitors instead.


  1. Customer Insight


With the help of Google, all web traffic is captured and tracked. The information and statistics that come from this traffic provides organisations with reliable info about their customer behaviour – the way they search, their keywords, the language they use, the sort of device they use, and even where they live. This data is incredibly useful considering that it permits companies to make educated decisions about their marketing techniques and strategies, both online and offline.


Now that you appreciate why SEO advertising is the best marketing strategy, it is time to put your SEO strategy into action. Keep in mind that it can take a little bit of time to receive the results, so if you’d like to speak to a respectable SEO advertising agency who can help you with your marketing needs, contact Internet Marketing Experts Cairns on 1300 595 013 or visit


Digital Advertising Cairns, SEO Company Cairns, Online Marketing Cairns, SEO Services Cairns,

The Ultimate Tutorial to Keyword Research and Planning

Internet Marketing Experts Cairns

Market research is one of the most critical sources that a marketer can take advantage of to find related information that will assist in your SEO advertising and the ability to sell a product or service. In the world wide web, we refer to market research as ‘keyword research’– utilizing data to persuade your target audience to see your website.


Keywords primarily sum up the soul of your web pages in a few short words. Because there are various ways to say the same thing, marketers make use of keyword research to aid them to make choices based on client and competitive data, rather than just guessing. This article will reveal to you how to carry out keyword research in a reasonably easy and accessible way.


How to perform keyword research?


There are six fundamental procedures to adhere to when executing keyword research. The ultimate goal is to develop a list of incredibly targeted keyword phrases that outline your website content effectively. Let’s look at this procedure in more detail.




Start by building a list of words and phrases that you imagine your target audience would work with to describe your products or services. Think about how your customers would locate you on the web. What kind of stems, such as ‘How to’ or ‘Where can I’ would they use and what about local modifiers for example, ‘Brisbane’ or ‘Australia’? Would your buyers use modifiers such as ‘free’?


As you can understand there are numerous variables to consider, however, the most important part is to think like an ordinary consumer and how they would handle locating your products or services.


Using a research tool


Using a keyword research tool to extract your keyword data will allow you to ascertain which phrases have the finest combination of demand, relevance and attainability. All of this can be undertaken with Google AdWords Keyword Planner, however, paid tools such as WordTracker supply more sophisticated insights into competitive analysis, along with additional data from Bing and Yahoo! search engines.


In the Google Keyword Planner, for example, utilise the first option on the home page, ‘search for keyword and ad group ideas’. This option will present you with distinct match search results and keyword suggestions, supplying you data on the popularity of your keyword phrases as you’ve inputed them.


Refining your keywords list


Since Google Keyword Planner is designed to assist Google Ads, your final results will be separated into two sections: Ad group ideas, and Keyword ideas. Click on the Keyword ideas tab to observe a complete list of keyword suggestions sorted by monthly average searches.


Nearly all research tools will give you recommended keyword phrases similar to your originals, however, they present you with important insights into the particular language your target market uses to search for your products or services. These insights can support you in creating and refining your keywords list, as well as supporting you with your product and content roadmaps.


Verifying keyword relevance


At this moment, you’re going to obtain a substantial list of keywords so it is important that you sort through this list using relevance as the essential criteria. This means keywords that directly outline your products or services or the content of your landing page. If a phrase does not illustrate your content concisely and accurately, simply remove them. Don’t attempt to fool Google, or your clients, by working with loosely relevant keywords.


Verifying keyword demands


Regardless of whether you are an SEO advertising expert or a small business owner doing it yourself, you’ll be in a position to figure out the demand of a keyword phrase by examining the average monthly searches in Google Keyword Planner. A high search volume indicates that not only is a particular phrase very popular, but that currently, this is the precise language that consumers are using to find your products or services. Using keyword phrases in high demand will optimise your website due to the fact that Google will find your content very accurate.


It is always best to utilize a combination of long-tail keywords (very specific, low demand), and general keywords (high demand), to ensure you connect with each of your target market’s preferences.


Competitive Analysis


Now that you are aware of your keyword relevance and demand, it’s important to analyse what your competitors are doing. Perform a search for a keyword in your refined list. If you see results for similar products and services, or particularly competitive brands, then this is terrific! Evaluate the sort of language the top results are using, and strive to discover weak factors in their web pages so you can strengthen yours. it is essential to acquire a thorough idea of where you stand with your competitors. You do not need to be the number one search result to be successful, you merely need to be competitive.


Your keyword research doesn’t have to take up excessive time and effort. But when there are more vital things on your plate, it’s time to call in the experts. If you’re searching for an SEO advertising agency to help you with your keyword research planning, contact Internet Marketing Experts Cairns on 1300 595 013 or visit


Digital Advertising Cairns, SEO Company Cairns, Online Marketing Cairns, SEO Services Cairns,

How To Write Great Content – Fast

Internet Marketing Experts Cairns

Blogging is one of the most effective SEO and online marketing strategies that a business can make use of. The value of creating quality and insightful blogs on a regular basis are largely underrated. Think about some of the following statistics:


Blogging attracts 55% more website visitors


Blogging yields 97% more inbound links and 126% more leads


Blogging produces 434% more indexed pages in search engines


With all the SEO and online marketing advantages, there’s no surprise why there are countless online blogs these days. Producing thoughtful content on a regular basis has become more beneficial than ever before. So how do bloggers put together quality content quickly? This article aims to show you how.


Take advantage of Templates


There is nothing worse than looking at a blank page and not realising where to begin. One easy solution to this plaguing concern is to utilize templates. There’s a reason why specialist online marketing and digital agencies utilize templates– because they do the job!


There’s only a small number of different blog types– How to, essay, review, interview, etc. Having a standard template for different blog types is a practical means to elude hours of procrastination. Templates give you the framework for producing an article, allowing you to start wherever you prefer. You do not need to invest hours creating complex templates for each blog type. Merely spend an hour tomorrow producing templates for each blog type and see how it suits you.


When new ideas strike, write them down!


Unquestionably, the most troublesome part of writing is devising a good idea. Sitting down and trying to produce new ideas can be a tormenting process. It is never simple to come up with ideas under pressure, yet when you’re in the shower or laying in bed trying to sleep, they never seem to stop! It’s typical for ideas to come at random moments, so when they do, write them down. You don’t need to keep a pen and paper in your bag constantly. There are a variety of apps that are convenient and simple to use.


Apple Notes – for those of you with an iPhone, this is a built-in application that also syncs with your iMac.


Evernote – a great app that you can use on your phone or computer, which also synchronizes with both devices.


Springpad – If you would prefer to use a variety of multimedia including audio, video or picture notes, this application will be superb for you.


Write in your own voice


Amongst the greatest secrets of skilled writers is to write in one’s own voice. Plenty of writers make this basic mistake for lots of reasons– they may not be confident enough or they may imagine a different voice appears more practical. The fact of the matter is that everybody has their own distinct style and tone.


When you aim to write in another person’s voice, it just does not sound natural and takes a considerable amount of time to make it sound genuine. A number of writers may also aim to twist or redefine their unique style, eager to sound more like their favourite writers. But this is plainly swimming against the current. Search for your own voice, use an appealing tone and you’ll write far better content much faster.


Remove distractions


Writing takes a considerable amount of brain power, so it is easy to give into temptations such as Facebook, Twitter or TV from time to time. Search for a relaxed place without any distractions and you’ll be surprised at how much better and faster you will write. Distractions not only occupy time, but they make it more challenging for you to start writing again, creating an unproductive cycle that is difficult to stop.


In the event that you simply cannot avoid background noise like myself (wife and three kids at home), have a go at listening to some music that can help drown out the noise. Or possibly take your work somewhere else, like a library or café, to make it easier to concentrate.


Write the Introduction Last


My personal favourite idea is to write the introduction last! The intro is usually the most significant and time-consuming part of the writing process. It presents the ideas, arguments and direction of the rest of the piece, so it is normally practical to write it last. You may come up with additional ideas when writing the bulk of your article, so you can conserve a great deal of time editing by simply leaving the intro to the end.


If you adhere to these steps, I’m sure you will find that your writing quality and speed will improve considerably. Despite this, time pressures often make it too troublesome for you to manage a regular blog. In these cases, why not outsource to a digital agency or online marketing company? You will find that the costs of doing so will be worth the SEO improvements. For a trusted and dependable digital agency who can help you with your writing necessities, contact Internet Marketing Experts Cairns on 1300 595 013 or visit