SEO is viewed by many to be a mystical creature with magnificent powers. Understanding exactly how SEO works and all the various ways to improve your website’s SEO score can be very complicated and time-consuming. Nevertheless, it is a significant element of any internet marketing plan and will practically make or break a business in some sectors. Many industry experts consider SEO to be one of the most useful forms of advertising, so regularly improving your SEO should be a priority if you wish to increase your website visitors and sales.
It’s very difficult to keep up to date with SEO best practices and standards since they change frequently, so it’s recommended that you seek expert advice concerning your SEO and internet marketing strategy. Despite this, there are some quick and simple ways that you can improve your SEO, even with even a basic level of IT understanding, so here is a quick guide on some basic ways to improve your SEO today.
Content is King
When it involves SEO, content is king. So, ensure you have high-quality, well-written and original content that is relevant for your target market. Updating your content routinely is also critical so don’t leave your content untouched for years because there’s no need to update it. Introducing a blog into your website is always great for SEO because new content is often being added and search engines love finding new content and will increase your rankings if this happens frequently.
Make sure You Have a Flat Website Architecture
Your website architecture is basically the organisation of all the different webpages on your website. A substantial component of SEO involves how user-friendly your website is, i.e. how easy users can browse your website to locate the information they’re searching for. It’s important that your website architecture is as ‘flat’ as possible because this will make it more user-friendly for visitors and search engines will acknowledge this and subsequently improve your SEO score. Having a ‘flat’ website implies that you aren’t burying web pages within web pages. A good guideline is to ensure that your most important web pages are less than three links from the homepage. If your website isn’t flat, then you can easily fix this by creating extra navigation menus or additional internal links.
Ensure You Have Accurate Meta Titles and Meta Descriptions
Meta titles and descriptions are important components of your website’s content. Each of your web pages will have a meta title and meta description that is used by search engines to understand the content of each web page in calculating the relevancy to a user’s search. Bear in mind, Google wants each user to have the best experience as possible, so it wants to rank the most relevant websites the highest.
Meta titles gives the user a short insight into the content of each web page to make sure that it is relevant. Each meta title should include a primary and secondary keyword that is appropriate for that webpage, coupled with your brand name. The format looks like this: Primary Keyword – Secondary Keyword | Brand Name. It should also be no longer than 60 characters, or Google will truncate your meta title which looks disorganised and unprofessional. Having high-quality and relevant meta titles are essential in optimising your web pages for SEO.
Meta descriptions are basically concise descriptions of the content of the web page. While meta descriptions don’t exclusively sway ranking algorithms, they are still critical as search engines will sometimes use the summary in search results snippets when they believe a web page’s meta description effectively portrays the content of the web page. Unique and accurate meta descriptions incorporating keywords will help improve your click-through rates (CTR’s) and website visitors, which will effectively result in increased revenue. Meta descriptions should normally be between 150 and 160 characters in length.
Make sure You Have a Clean URL Structure
A URL is a ‘Uniform Resource Locator’, or your website address, so it makes sense that your URL structure should be as straightforward and clean as possible. There should no unwarranted strings or parameters including key phrases in any of your URL’s. You can most probably identify with this if you’ve ever clicked on a really long hyperlink. If so, then you’ll most probably agree that they look tangled and unprofessional. If you’ve developed your website using WordPress, then it will systematically produce a simple and clean URL structure for you, so you don’t need to worry about it!
However, if you’re utilising another website platform and you already have an established website, it’s best to seek professional advice in regards to changing your URL structure because doing so means that you’ll lose all your links, and thus your SEO value. Digital marketing professionals will be able to change your URL structure and mitigate the effect on your SEO score. If you find yourself in this position, then reach out to the team at Internet Marketing Experts Cairns on 1300 595 013 or visit their website: http://www.internetmarketingexpertscairns.com.au