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Social Media Marketing – Say More On Twitter

The time has finally come where Twitter users can share their resentment with the 140 character limit in more detail, now that Twitter has officially confirmed that they have doubled the character limit to 280 per Tweet!

The social networking service, which was launched in 2006, grew quickly to become one of the most popular social media sites across the globe, however recent declines in growth prompted the social media giant to make some modifications. Twitter distinguishes itself from other social media networks with its ‘microblogging’ feature, which is significantly dissimilar to equivalent social media platforms like Facebook and Google Plus. Twitter has just over 330 million users that send roughly 6,000 Tweets per second.

Despite the 140 character limit that truly defined the social networking platform, Twitter broadcast on November 7 that they want every person around the globe to ‘easily’ express themselves on Twitter. After carrying out a variety of tests over the past several months, Twitter decided that they wanted to widen the character limit, but only where required. Countries like Japan, South Korea, and China will remain at the 140 character limit, purely because there’s no need for an increase, as sending messages in these languages can be voiced in a short amount of characters. Languages like English on the other hand, encounter choked Tweets with 9% of English Tweets hitting the previous 140 character limit.

So, why the change?

After administering a variety of tests to specific users, Twitter received valuable results and deemed the 240 character limit would be helpful for the majority of users. Since 9% of English users were hitting the 140 character mark, many would have to spend time modifying their Tweets to ensure they didn’t need to send several messages. In addition, users would now have the ability to readily fit their feelings into a single Tweet, so they could say what was on their mind and send them much faster than before.

The question is, what influence will this have for online marketers and SEO providers? Here are a few alterations that they can expect to see.

Increased engagement

Since Twitter expanded the character limit, users have encountered a higher level of responses which brought about more followers. Surely, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers together with more Likes, Retweets, and Mentions.

Improved user experience for followers.

The doubled character limit means that users will have smaller threads of conversations, because they can fit more material into a single message. Users with long threads of conversations described that it can frequently be problematic to follow and respond to. In addition to this, brands are enjoying the longer Tweets as it allows them to fit more detailed information into a single Tweet which generates higher engagement rates.

Increases customer communication

With the growth of companies using social media as a channel to resolve customer service issues, customers can now convey an issue in more detail on Twitter which is beneficial for both the customer and the business, as communication is sufficiently improved. Prior to this update, many users would have resorted to other platforms like Facebook to report customer service issues given that the character limit was too restraining.

More Creativity

Longer Tweets means that firms can boost the creativity of their communication with their target audience through storytelling, Q&A’s, and more engaging Twitter Chats. Businesses would routinely have to use other social media platforms if they planned to get creative, however brands can now successfully use longer text to their advantage by interacting with their audience on a more personal level.

Even though some users have suggested that the increase in character limit by Twitter makes them more similar to other social media networks, the clear majority of users seem to be very pleased with their latest update. Nothing is permanent in social media, as making changes to keep up with changing user behaviour is necessary for survival. For the time being though, both users and marketing specialists appear to have emerged the winner!

If you need any assistance about how your enterprise can leverage the increased character limit to your advantage on Twitter, simply connect with Internet Marketing Experts Cairns by phoning 1300 595 013, or alternatively visit their website for more information: http://www.internetmarketingexpertscairns.com.au

Digital Advertising Cairns, SEO Company Cairns, Online Marketing Cairns, SEO Services Cairns,

An Overview Of SSL Changes – What It Means For Your Website

In today’s ever-changing digital world, it’s imperative that companies keep up to date with Google’s best practices to make sure that they continue to be competitive in their respective online markets. With Google being the most commanding and influential company online, it’s vital for them to keep abreast of all the threats and opportunities that the internet generates. For that reason, Google releases an assortment of updates annually: new features, bug fixes, and the majority associated with the very secretive Google search ranking algorithm.

What is necessary though, is that all online companies that use Google-related services (pretty much every online business), are aware of considerable changes that may have an effect on their SEO, performance, and ultimately their bottom-line. The internet is in a continuous state of change, so online providers need to be flexible and conform with new Google updates as quickly as possible to make certain they aren’t negatively influenced by these new releases.

The most important Google update that has recently had an effect on online providers pertains to Google Chrome v62, which was released in October this year. The Google Chrome web browser is used by almost 50% of all online users, so it’s incredibly important that online companies incorporate the specific changes as quickly as possible if they wish to avoid any negative consequences.

What has changed in Google Chrome v62?

In the Google Chrome v62 update, Google has altered the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page stores passwords and bank card information (which is saved in a plain text file), they are prone to phishing sites that can essentially steal this information from users that wrongly believe they are giving their personal information to a legit business. The Google Chrome browser will start marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.

This change will visibly bear upon millions of websites all around the world. Before the change, many non-secured websites weren’t impacted by phishing attacks simply because they didn’t have a public-facing member login, and chose PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages given that users will become worried of succumbing to malicious attacks if they insert their personal information into fields marked boldly as ‘NOT SECURE’.

How to make web pages secure?

For online businesses that would like to secure their previously non-secured (HTTP) web pages, they have to encrypt the information being exchanged between their visitors and their web server by incorporating an SSL certificate. Google are clearly pushing for a more secure internet than ever before, and they’ve selected SSL encryption as a vehicle to do this. For website owners who would like to enable HTTPS on their web servers, here is a handy guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on how you can avoid the ‘NOT SECURE’ warning in Google Chrome which is targeted at web developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.

What this means for online businesses?

The recent Google update suggests that HTTPS and SSL encryption will become the norm across all web pages on the web. In time, each online firm will have to secure their web pages using SSL encryption whether they like it or not, or users will simply select a competitor that does.

What this also suggests is that not all websites using SSL encryption should be trusted, and there will be a notable increase in phishing sites using HTTPS also. Phishing sites can simply use fake SSL certificates to circumvent the ‘NOT SECURE’ warning by Google Chrome and make their websites appear legitimate. This will make the differentiation between phishing sites and real websites more difficult than ever. Online firms that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the web due to the fact that it will be exceptionally difficult for phishing sites to mimic the authenticity that EV SSL provides.

Making all websites employ SSL certificates to demonstrate their authenticity will only increase the amount of phishing sites that do the same. At the end of the day, however, SSL encryption will gradually become compulsory, so if you need any support in securing your website with SSL encryption, get in contact with the digital specialists at Internet Marketing Experts Cairns by phoning 1300 595 013, or visit their website for further information: http://www.internetmarketingexpertscairns.com.au