SEO Advertising in Cairns is a perplexing matter, and as we go into 2016, people are in a state of mind where they reflect back on the year that was 2015, and try and figure out what life holds in store for them next. This is of course, impossible. You can never know what is around the bend, but if you find out the fundamental parts of the past and look for patterns you can get a better comprehension. This is especially true for SEO. I hope to try and explain to you a number of the major trends that have been surfacing in 2015 throughout the Cairns SEO business and the globe. From this hopefully together we can try and work out where to focus our efforts, this will be specifically helpful if you are a local Cairns business.
This is the biggest emerging trend and it is going to keep increasing in importance. This means that if you are an Cairns company and you are looking for local clients, then this is wonderful. Launching with the changes from Google Pigeon, we saw a developing trend that local Cairns searches were actually ranking higher than business with national headquarters, or even sites on the other side of town. Why? Because with local searches people want to know what is near them! In 2016 this is going to grow even more looking at the recent Google search quality ratings guidelines http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf and also thinking about the My Business API as well as other things Google has been up to in 2015 will likely prove that they are spending more time and weighting into local search powers. So with that in mind, there are a few technological areas that will be emerging even more in 2016, so look out for them to help with your local search efforts.
Local-boosting tech trends
There are a few technology areas which are very quickly growing in other countries and are beginning to emerge in Australia and it won’t be long before they gain appeal in Cairns.
Society is getting more and more used to having around less money and slimmer wallets. Particularly with the worldwide sweep (or swipe) of PayWave or PayPass over the past few years and other simple ‘contactless’ paying technologies we are moving towards mobile wallets. This will mean 2 points for a local Cairns business. 1– you ought to be keeping an eye on growing patterns, and ensure you have the capacity to actually let people pay– for instance, if you are yet to obtain a PayWave or RFID reader for your ship, then get one. And 2– you can start taking advantage of the mobile nature of paying. This means advertising and marketing, coupons and other fantastic deals that you can send to people on their phones and therefore instantly into their wallets.
Beacons are an item that has had expanding use overseas and we are seeing them locally now too, but they are generally other ways of getting promotions to people locally. It works through Bluetooth, and even a free Wi-Fi, and it basically provides information or a discount to people who connect or sign up to the Beacon. This means that people at your Cairns store, or even roaming past the area will be given more incentive to actually enter the store and make a purchase. It’s an ingenious promotion tool that will continue to grow in 2016, but I wouldn’t be surprised if technology and innovation changes this even further throughout the year.
We also will see even better use of apps. such as Snapchat and Periscope for creative ways such as advertising. This has been seen in America with national projects run by Dunkin’ Donuts and Taco Bell using these apps. It is incredible how men and women can keep reinventing ways to get their company out there, and the same might be done for your local business in Cairns. Be creative and even research what people have done, especially when it comes to social media– if you see something you like, take note of it and find a way to include a similar idea into you own project.
My concluding pieces of parting suggestions– and these are things that you can possibly do right away, today– would be to sign up to an all new Social Media account. Facebook, Google +, Instagram, Pinterest. Choose one you don’t have for your business yet and start a new campaign to reach a new audience. As you reach new people, you will grow your credibility at a local Cairns level, and also boost your authority and possibly even become an useful resource for people. This all goes to your local SEO efforts which are key in 2016. So you will perhaps notice that the future actually looks efficient for Local businesses with patterns and technology pushing for even greater interaction at a ‘community’ level. This is great for Cairns businesses, and so I hope that you are as thrilled as I am. With that in mind, if you are looking for more SEO advice, or are looking to increase your SEO efforts, then contact Internet Marketing Experts Cairns on 1300 595 013 or visit, www.internetmarketingexpertsCairns.com.au.