There is a multitude of internet marketing strategies that can benefit websites in boosting their traffic, brand awareness, and conversion rates. One of the best internet marketing tactics is Search Engine Optimisation (SEO), where the goal is to optimise your website for Search Engines, both on-page and off-page, to grow your organic search results listings. While SEO has proved to be very successful, it takes a decent amount of knowledge, time, and money to see fruition.
But what if you would like to see results instantly? Whether your website has recently been published or you’re a small business that can’t rival the marketing budgets of nationwide competitors, Pay-Per-Click (PPC) advertising is a remarkable tool that can assist you by positioning your ads in front of customers who are actively seeking for your products or services.
In short, PPC is an advertising model used to raise traffic to websites. Website owners create ad campaigns with particular targeting metrics and effectively pay Search Engines every time their ad is clicked. PPC ads are normally created through Google AdWords or Bing Ads and are positioned on top of SERP listings before any organic results. The rewards that many websites receive from this type of advertising is invaluable, so here are the top benefits of PPC advertising for your enterprise.
Among the top benefits of PPC advertising is the opportunity to gauge and track your results in real-time. Whether you set your daily budget to $4 or $40, there are an assortment of high level performance indicators that can be assessed, for example impressions, clicks, cost-per-click, conversions, and ROI to name a few. These metrics allows website owners to efficiently determine the performance of their campaigns and quickly make tweaks where required to boost performance. Unlike other advertising avenues, PPC allows you the freedom to customise and track metrics in each campaign and monitor success depending on your advertising targets.
PPC allows any kind of organisation to launch their advertising efforts quickly and conveniently, without presenting too much risk with the ability to arrange a maximum daily budget. While SEO is a very useful strategy, it generally takes many months to see results so if you’re a new company that needs to escalate traffic and brand awareness right away, PPC is ideal for you. Designing ad campaigns is all done from the PPC platform, allowing websites to cast a wide net to attract new leads and customers by showcasing ads on top of SERP listings.
Highly Targeted Traffic
PPC advertising enables you to customise your campaigns so they only show to highly targeted customers. Google AdWords allows you to target customers based on keywords, location, interests, and the times and days you want to display them, enabling websites to spend their advertising budget only on their niche market. Websites can then review the metrics that were used in conversions and enhance their future campaigns according to this feedback. Advertisers commonly take a multi-layered approach initially and narrow down the specific metrics of a campaign that works best for their particular target audience.
Being able to export the results of an advertising campaign and evaluate certain metrics provides websites with valuable data which could be used in other marketing avenues. In addition to this, websites can quickly learn about impression, click, and conversion data for every keyword or phrase used in their ad campaigns which greatly assists in their SEO initiatives. PPC also enables websites to find data about their competitors by utilising 3rd party tools such as KeywordSpy and SpyFy, allowing them to create a profile of their competitors and what market share is available.
As you can see, PPC is a compelling marketing tool that is appropriate for all types of organisations. Not only are advertisers in complete control of their budget, target audience, and ad campaigns, the data obtained from real-time results offers invaluable feedback to strengthen future marketing efforts. The best aspect of PPC advertising is that there is hardly any risk involved with set daily budgets, so why not give it a go today?
If you require any support in setting up your PPC ad campaigns, talk with Internet Marketing Experts Cairns on 1300 595 013, or visit our website for additional information: http://www.internetmarketingexpertscairns.com.au