Online Marketing (Page 2)

Digital Advertising Cairns, SEO Company Cairns, Online Marketing Cairns, SEO Services Cairns,

Why You Should Have A WordPress Site

Internet Marketing Experts Cairns

So, you’ve got a great business idea and you’ve made up your mind that you’re going to design and publish your own website. Well, as you most probably know, there are many things to take into consideration. The design of the website, the images you’re going to use, the content, the website architecture, the logos, the online store – the list goes on. But essentially, what’s most important when creating a new website is the platform you choose. There’s a range of website platforms available with an array of various features, targeting the entire spectrum of developers from amateurs to professionals. You’ll ask for assistance on which platform to use and developers will argue for weeks on end about why one platform is better than the other.

 

It can clearly be confusing to weigh the pro’s and con’s of each website platform and decide which is best for you. So, to save the time and arguments, the basic answer to this question is ‘WordPress’. The following article will offer five persuasive arguments as to why WordPress is the best platform to use, regardless of your website development skills and abilities.

 

WordPress is user-friendly and manage

 

WordPress is particularly easy to use so you don’t need to be a professional HTML coder to develop an effective and powerful website. The installation process is quick and simple, the tools are intuitive and there’s a built-in updater so you don’t need to stress over not taking advantage of all the latest features. There are inbuilt features for blog publishing, RSS feeds, user management, automated backups, revisions and much more. Once installed, you can start making custom configurations without even writing any code!

 

WordPress is very SEO-friendly

 

In the words of Google Engineer Matt Cutts, “WordPress automatically solves a tonne of SEO issues”. SEO is an incredibly important element to any website so having in-built features that seamlessly make your website SEO-friendly is invaluable. WordPress coding is standard compliance, top quality, and produces semantic mark-up which makes your site significantly attractive to search engines. There are also a range of free plugins that you can install which will make your website even more SEO-friendly, but we’ll discuss WordPress’ plugins next.

 

WordPress is FREE and Open Source

 

Yes, you read it correctly; WordPress is free to download, install, and use to design any kind of website you want. WordPress is also open source which indicates that the source code is accessible for anyone to modify, edit and create different themes and plugins with an assortment of features and publish these to the online community. Currently, there are over 2,600 WordPress themes and over 3,100 different free plugins available for use. Since WordPress is a community software, it is maintained by a large group of volunteers who all contribute to the software by writing patches, answering support questions and updating documentation. If you have any problems or issues about anything WordPress related, there are essentially thousands of people ready to help.

 

WordPress is mobile friendly

 

Due to the increasing use of mobile phones for internet usage, it’s very important that your website is optimised for mobile devices. In fact, one of Google’s latest updates requires websites to be optimised for mobile devices or they’ll be penalised in SEO. The good news is that most WordPress themes are built to be mobile responsive, meaning that regardless of what device your clients are using, WordPress websites will automatically adapt the appearance of your website to suit. WordPress also enables you to work on both of your mobile website and PC website separately, so you can easily customise both to optimise the user experience.

 

WordPress is secure

 

In today’s times, website security is extremely important so of course WordPress has high security standards. Nearly one-quarter of websites are constructed on WordPress so hackers are frequently looking for ways to compromise them. WordPress is well aware of this so has developed a series of security features which prevents any malicious attacks by publishing regular updates that neutralises these threats. Remember, it’s also imperative for you to be using a secure device when accessing your WordPress account, so ensure you utilise standard security tools on your device and only download reliable plugins from trusted sources.

 

As you can see, WordPress has a variety of fantastic features that simply make it the best website platform on the market. Even though there are numerous other reasons why WordPress is a great choice for your website, this article just concentrates on five of these: WordPress is extremely user-friendly, free and open source, significantly SEO compatible, mobile friendly, and secure. What more could you want from a platform to build a reliable and powerful website? If you have any queries about how you can further optimise your website, contact the team at Internet Marketing Experts Cairns on 1300 595 013 or visit their website: http://www.internetmarketingexpertscairns.com.au

 

Digital Advertising Cairns, SEO Company Cairns, Online Marketing Cairns, SEO Services Cairns,

Top Tips For The best Email Sequences

Internet Marketing Experts Cairns

Having worked as a sales rep for a few tech start-ups, I can’t even begin to explain the importance of sending email sequences that sell. Automated emails are amazing because they dramatically reduce the workload for a sales representative, nonetheless nowadays, everyone can sympathise with finding various sorts of email sequences lurking in their inbox everyday that just agitate us because we have to click 2 buttons to get rid of them!

 

Not enough business owners invest the time and effort in putting together useful email sequences that effectively sell their product. Building useful email sequences is both a science and an art, and if done correctly, can lead to superb results. Having hundreds of prospective customers on an email list isn’t going to produce any income if you can’t sell your product. So, here’s four tips on how to develop a great email sequence that will convert your leads into sales.

 

Tip 1 – First Impressions Count

 

The age old saying ‘make a good first impression’ is very applicable when it comes to email sequences. By first impressions, I mean the subject lines of your emails. It’s the first thing that recipients will notice so if it’s not enticing enough, they merely won’t open it. Needless to say, the subject lines of an email are integral when it comes to conversion rates. Here are a couple of statistics which emphasises their importance:

 

One-third of email recipients will open an email based exclusively on the subject line

Nearly 70% of email recipients will ascertain if an email is spam based on the subject line

40% of emails are opened on mobile devices first, and the common mobile screen can only fit between four to seven words in the subject line.

 

The trick to effective subject lines is solving your prospects problems in as few words as possible. For example, good subject lines include, “Common questions about job interviews”, “Common questions about home loans”, etc. Take into consideration your prospects problems and target your subject lines to solve that problem succinctly. You can monitor your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).

 

Tip 2 – Write Well-Crafted Content

 

When a recipient has opened an email, it’s integral that you offer a value proposition in the context of their problem as soon as possible. Forget beginning the email with your name and job title; you need to give your recipients a good reason to keep reading the email. Therefore, start your email with some info they can relate to, like company news or their reaction to an event via Facebook or an online article, then get into the value proposition in the 2nd & 3rd sentences.

 

Your value proposition should be constructed like this:.

 

I have an idea about [problem/pain-point] and I’d love to have a moment to speak to you about [resolution].

Here’s some preliminary information [link to helpful content] and if you ‘d like to talk more about it, let me know.

I recently collaborated with another business with [positive benefit]. Is this something that would be helpful for [company name]?

 

It’s necessary that you get to the point immediately and keep the content targeted to the goals of your prospect.

 

Tip 3 – Discard the tedious ‘Welcome Email’

 

If a prospect has shown interest in your products or services, why waste both of your time with a welcome email that has no value or offerings? It’s essentially dead-wood and if you’re going to send a welcome email, ensure you include a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).

 

Tip 4 – Always Be Helpful

 

The reality of the matter is that even a terrific first email may not get a response from the recipient. It’s understandable; people are busy and have prerogatives, so I advise sending 2 or 3 follow-up emails as part of your email sequence. It’s easy to forget an email that you’re interested in, but an outstanding follow-up email will remind them that you’re here to help them in whatever problem they have. You need to ensure that your follow-up emails also feature your value propositions, and supplementary information that is informative to the recipient in solving their problems. Again, HubSpot Sales will keep track of which emails are opened and which links are clicked so I strongly advise using this application to aid you with your email sequences.

 

The value of setting up effective and actionable email sequences can have a huge affect on your conversion rates and sales. There are many factors that you ought to consider when putting together your email sequences, but this article showcases the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s certainly worthwhile in consulting with digital marketing professionals that can assist you. Talk with the team at Internet Marketing Experts Cairns today on 1300 595 013 or visit their website: http://www.internetmarketingexpertscairns.com.au.

 

Digital Advertising Cairns, SEO Company Cairns, Online Marketing Cairns, SEO Services Cairns,

How To Recover From A Social Media Blunder

Internet Marketing Experts Cairns

There’s no doubt that social media is a significant element of internet marketing strategies for many companies. Having over 1 billion users on Facebook alone brings about huge opportunities for business in a variety of different ways. Naturally, advertising is the biggest opportunity for companies, but there’s also a fantastic opportunity for businesses to connect with their customers on a personal level via a variety of social media platforms. Customers can share all their feedback via a company’s social media account; the good, the bad, and the ugly. So without a doubt, there’s going to be a considerable amount of social media blunders when businesses address customer’s feedback online.

 

The difficulty here is that whatever you post on the internet, stays on the internet, so it’s necessary that a sufficient amount of time is spent in providing accurate and fitting responses to customers through social media. At the same time though, there’s typically going to be some newsworthy controversy. If social media blunders aren’t managed accordingly, they can significantly damage a brand’s image and can even put a business into crisis mode in just a couple of minutes. So here’s a quick guide of how your company can bounce back from social media blunders with little damage to your brand and credibility.

 

Have a sense of humour

 

When innocent social media blunders transpire, making a joke of the situation by using some quick wit is one of the best solutions. Most of the time, shedding some humour so everybody has a laugh is the internet version of almost tripping on the sidewalk and turning it into a dance recital. In fact, Facebook’s algorithm rewards posts that experience high volumes of interactions, including likes, comments and replies, so it’s possible to turn a simple blunder into greater exposure and a bigger target audience, all from an innocent mistake!

 

React immediately

 

Irrespective of the type of social media blunder, the faster you take action, the better your result will be. In today’s digital world, controversial news spreads like wildfire, so it’s vital that you admit your mistake, sincerely apologise then properly describe the next steps you will be taking to resolve the situation. Just ignoring the blunder can have tragic repercussions and the longer it takes you to act, the more momentum your social media blunder will be gaining and the harder it will be to resolve.

 

Be honest

 

It’s essential that you are honest about your social media blunder and the steps you’re taking to deal with the situation. There’s no point arguing with your customers if you’re the one who has made the error! If you deliberately lie about how long it will take for your servers to be back online or the length of time before new stock arrives, it’s only going to harm your brand and reputation by further irritating your customers. However, if you are honest, your customers may not be happy but they’ll appreciate the fact that you’re not making yet another mistake! These days, honesty is refreshing and lies only intensify which can possibly turn your blunder into a disaster.

 

Keep moving forward

 

Social media fails, even crises, does not define a brand so once you’ve rectified the situation as best you can, keep moving forward with business as normal. Provided you’ve taken a professional approach and you learn from your mistake, acting like it’s water off a duck’s back is much better than dwelling on the situation. You’ll ought to put procedures in place to significantly lower the chances of such fails arising again, and this will only improve your social media team with more experience. Social media fails are like a wake-up call, and in some circumstances, you may discover ways to improve your product’s or brand’s image as a result of your mistake. But whatever you do, don’t reduce your social media’s endeavours. There’ll always be another company’s social media blunder to speak about tomorrow!

 

Social media is a powerful force in today’s society and companies are capitalising on the various opportunities it presents. Having the ability to communicate with your customers on a personal level is excellent, and you must be prepared for social media fails because they will happen at some point or another. This article features some key ways to recover from social media blunders, including using humour, acting fast, being honest and moving forward with business. If you find yourself in a deep social media crisis and you need assistance before things get out of hand, contact digital marketing specialists who will be able to assist you quickly and proficiently. Contact the team at Internet Marketing Experts Cairns on 1300 595 013 or visit their website: http://www.internetmarketingexpertscairns.com.au

Digital Advertising Cairns, SEO Company Cairns, Online Marketing Cairns, SEO Services Cairns,

An SEO Quick Fix Guide You Can Do TODAY

Internet Marketing Experts Cairns

SEO is viewed by many to be a mystical creature with magnificent powers. Understanding exactly how SEO works and all the various ways to improve your website’s SEO score can be very complicated and time-consuming. Nevertheless, it is a significant element of any internet marketing plan and will practically make or break a business in some sectors. Many industry experts consider SEO to be one of the most useful forms of advertising, so regularly improving your SEO should be a priority if you wish to increase your website visitors and sales.

 

It’s very difficult to keep up to date with SEO best practices and standards since they change frequently, so it’s recommended that you seek expert advice concerning your SEO and internet marketing strategy. Despite this, there are some quick and simple ways that you can improve your SEO, even with even a basic level of IT understanding, so here is a quick guide on some basic ways to improve your SEO today.

 

Content is King

 

When it involves SEO, content is king. So, ensure you have high-quality, well-written and original content that is relevant for your target market. Updating your content routinely is also critical so don’t leave your content untouched for years because there’s no need to update it. Introducing a blog into your website is always great for SEO because new content is often being added and search engines love finding new content and will increase your rankings if this happens frequently.

 

Make sure You Have a Flat Website Architecture

 

Your website architecture is basically the organisation of all the different webpages on your website. A substantial component of SEO involves how user-friendly your website is, i.e. how easy users can browse your website to locate the information they’re searching for. It’s important that your website architecture is as ‘flat’ as possible because this will make it more user-friendly for visitors and search engines will acknowledge this and subsequently improve your SEO score. Having a ‘flat’ website implies that you aren’t burying web pages within web pages. A good guideline is to ensure that your most important web pages are less than three links from the homepage. If your website isn’t flat, then you can easily fix this by creating extra navigation menus or additional internal links.

 

Ensure You Have Accurate Meta Titles and Meta Descriptions

 

Meta titles and descriptions are important components of your website’s content. Each of your web pages will have a meta title and meta description that is used by search engines to understand the content of each web page in calculating the relevancy to a user’s search. Bear in mind, Google wants each user to have the best experience as possible, so it wants to rank the most relevant websites the highest.

 

Meta titles gives the user a short insight into the content of each web page to make sure that it is relevant. Each meta title should include a primary and secondary keyword that is appropriate for that webpage, coupled with your brand name. The format looks like this: Primary Keyword – Secondary Keyword | Brand Name. It should also be no longer than 60 characters, or Google will truncate your meta title which looks disorganised and unprofessional. Having high-quality and relevant meta titles are essential in optimising your web pages for SEO.

 

Meta descriptions are basically concise descriptions of the content of the web page. While meta descriptions don’t exclusively sway ranking algorithms, they are still critical as search engines will sometimes use the summary in search results snippets when they believe a web page’s meta description effectively portrays the content of the web page. Unique and accurate meta descriptions incorporating keywords will help improve your click-through rates (CTR’s) and website visitors, which will effectively result in increased revenue. Meta descriptions should normally be between 150 and 160 characters in length.

 

Make sure You Have a Clean URL Structure

 

A URL is a ‘Uniform Resource Locator’, or your website address, so it makes sense that your URL structure should be as straightforward and clean as possible. There should no unwarranted strings or parameters including key phrases in any of your URL’s. You can most probably identify with this if you’ve ever clicked on a really long hyperlink. If so, then you’ll most probably agree that they look tangled and unprofessional. If you’ve developed your website using WordPress, then it will systematically produce a simple and clean URL structure for you, so you don’t need to worry about it!

 

However, if you’re utilising another website platform and you already have an established website, it’s best to seek professional advice in regards to changing your URL structure because doing so means that you’ll lose all your links, and thus your SEO value. Digital marketing professionals will be able to change your URL structure and mitigate the effect on your SEO score. If you find yourself in this position, then reach out to the team at Internet Marketing Experts Cairns on 1300 595 013 or visit their website: http://www.internetmarketingexpertscairns.com.au

 

Digital Advertising Cairns, SEO Company Cairns, Online Marketing Cairns, SEO Services Cairns,

Why SEO Advertising Is Best For Your Business

Internet Marketing Experts Cairns

Search Engine Optimisation (SEO) has changed dramatically over last ten years, even to the point where the expression SEO is now confusing and commonly misinterpreted by many. In the past, SEO advertising was looked at to be an imperative part of a successful marketing plan for businesses of all sizes. Yet in today times, the term is so misunderstood that the technique has been largely devalued. Rather than pushing more people to a website via organic traffic, more and more businesses are resorting to paid advertising because it is simpler and less time consuming.

 

This article will discuss why SEO advertising is still the best marketing outlet that can entice precious leads and consumers to your organisation. Just like any marketing strategy, SEO advertising is not a quick-fix but a timely process that results in greater visibility, web traffic, ROI, and generates reliable insights into consumer behaviour.

 

  1. Increased Visibility and Traffic

 

An effective SEO strategy is tailored to increase the visibility of your website, therefore increasing the amount of website visits and sales. If you’re positioned on the first page of Google search results, consider it as having a store in the centre of George Street, except without the extravagant rent! What is better is that those individuals who visit your website are commonly knowledgeable, certified leads that are presently browsing for your product and services. The time and money it takes to convert these leads are subsequently noticeably minimized.

 

  1. Measurable Results

 

A major benefit for SEO advertising is that you can measure your results and possess a better understanding of approaches to improve your marketing initiatives. In traditional marketing, like TV and radio, you simply cannot accurately evaluate the success of your marketing campaigns. SEO advertising allows companies by presenting precious statistics such as click-through-rates, conversion rates, length of visits and location.

 

Alongside this, your SEO investment will bring in only targeted, qualified leads to your business; people that are actively looking for your products or services. TV and radio advertising may reach more consumers, but how many of those people are actually interested in your products or services? With SEO advertising, less of your marketing budget is squandered and you can modify your campaigns accordinged to real-time feedback and results.

 

  1. Cost Efficient

 

A common argument against SEO marketing is that SEO advertising is really expensive, however this is surely not the case. The fact of the matter is that compared with the costs of other kinds of online marketing such as PPC, social media marketing, or purchasing leads, SEO advertising provides you with outstanding ROI. Whilst PPC has the ability to stimulate more earnings, your organic SEO continues being the keystone of your online presence.

 

The question should really be, can you afford to have weak SEO advertising? If clients are seeking your brand online but they simply cannot locate you, your rivals are winning and the continued impacts can be seriously harmful.

 

  1. Search Engines are Becoming More Popular

 

A recent study uncovered that between 80 and 90% of shoppers will now look at online reviews prior to making a purchase, whether online or face to face. With this number only growing with further progress in technology, it will not take long before everyone is shopping for products and services on the internet.

 

Furthermore, it is anticipated that 2017 will be the year that web traffic derived from mobile devices will surpass traditional desktop devices. This leads the way for additional SEO customisation, like local search optimisation, which makes it even more convenient for clients to use. If your organisation does not have an effective SEO advertising strategy, your customers will not have the ability to locate you using their chosen means, and possible sales will surely go to your competitors instead.

 

  1. Customer Insight

 

With the help of Google, all web traffic is captured and tracked. The information and statistics that come from this traffic provides organisations with reliable info about their customer behaviour – the way they search, their keywords, the language they use, the sort of device they use, and even where they live. This data is incredibly useful considering that it permits companies to make educated decisions about their marketing techniques and strategies, both online and offline.

 

Now that you appreciate why SEO advertising is the best marketing strategy, it is time to put your SEO strategy into action. Keep in mind that it can take a little bit of time to receive the results, so if you’d like to speak to a respectable SEO advertising agency who can help you with your marketing needs, contact Internet Marketing Experts Cairns on 1300 595 013 or visit http://www.internetmarketingexpertscairns.com.au