So, you’ve got a great business idea and you’ve made up your mind that you’re going to design and publish your own website. Well, as you most probably know, there are many things to take into consideration. The design of the website, the images you’re going to use, the content, the website architecture, the logos, the online store – the list goes on. But essentially, what’s most important when creating a new website is the platform you choose. There’s a range of website platforms available with an array of various features, targeting the entire spectrum of developers from amateurs to professionals. You’ll ask for assistance on which platform to use and developers will argue for weeks on end about why one platform is better than the other.
It can clearly be confusing to weigh the pro’s and con’s of each website platform and decide which is best for you. So, to save the time and arguments, the basic answer to this question is ‘WordPress’. The following article will offer five persuasive arguments as to why WordPress is the best platform to use, regardless of your website development skills and abilities.
WordPress is user-friendly and manage
WordPress is particularly easy to use so you don’t need to be a professional HTML coder to develop an effective and powerful website. The installation process is quick and simple, the tools are intuitive and there’s a built-in updater so you don’t need to stress over not taking advantage of all the latest features. There are inbuilt features for blog publishing, RSS feeds, user management, automated backups, revisions and much more. Once installed, you can start making custom configurations without even writing any code!
WordPress is very SEO-friendly
In the words of Google Engineer Matt Cutts, “WordPress automatically solves a tonne of SEO issues”. SEO is an incredibly important element to any website so having in-built features that seamlessly make your website SEO-friendly is invaluable. WordPress coding is standard compliance, top quality, and produces semantic mark-up which makes your site significantly attractive to search engines. There are also a range of free plugins that you can install which will make your website even more SEO-friendly, but we’ll discuss WordPress’ plugins next.
WordPress is FREE and Open Source
Yes, you read it correctly; WordPress is free to download, install, and use to design any kind of website you want. WordPress is also open source which indicates that the source code is accessible for anyone to modify, edit and create different themes and plugins with an assortment of features and publish these to the online community. Currently, there are over 2,600 WordPress themes and over 3,100 different free plugins available for use. Since WordPress is a community software, it is maintained by a large group of volunteers who all contribute to the software by writing patches, answering support questions and updating documentation. If you have any problems or issues about anything WordPress related, there are essentially thousands of people ready to help.
WordPress is mobile friendly
Due to the increasing use of mobile phones for internet usage, it’s very important that your website is optimised for mobile devices. In fact, one of Google’s latest updates requires websites to be optimised for mobile devices or they’ll be penalised in SEO. The good news is that most WordPress themes are built to be mobile responsive, meaning that regardless of what device your clients are using, WordPress websites will automatically adapt the appearance of your website to suit. WordPress also enables you to work on both of your mobile website and PC website separately, so you can easily customise both to optimise the user experience.
WordPress is secure
In today’s times, website security is extremely important so of course WordPress has high security standards. Nearly one-quarter of websites are constructed on WordPress so hackers are frequently looking for ways to compromise them. WordPress is well aware of this so has developed a series of security features which prevents any malicious attacks by publishing regular updates that neutralises these threats. Remember, it’s also imperative for you to be using a secure device when accessing your WordPress account, so ensure you utilise standard security tools on your device and only download reliable plugins from trusted sources.
As you can see, WordPress has a variety of fantastic features that simply make it the best website platform on the market. Even though there are numerous other reasons why WordPress is a great choice for your website, this article just concentrates on five of these: WordPress is extremely user-friendly, free and open source, significantly SEO compatible, mobile friendly, and secure. What more could you want from a platform to build a reliable and powerful website? If you have any queries about how you can further optimise your website, contact the team at Internet Marketing Experts Cairns on 1300 595 013 or visit their website: http://www.internetmarketingexpertscairns.com.au