Top Tips For The best Email Sequences
Having worked as a sales rep for a few tech start-ups, I can’t even begin to explain the importance of sending email sequences that sell. Automated emails are amazing because they dramatically reduce the workload for a sales representative, nonetheless nowadays, everyone can sympathise with finding various sorts of email sequences lurking in their inbox everyday that just agitate us because we have to click 2 buttons to get rid of them!
Not enough business owners invest the time and effort in putting together useful email sequences that effectively sell their product. Building useful email sequences is both a science and an art, and if done correctly, can lead to superb results. Having hundreds of prospective customers on an email list isn’t going to produce any income if you can’t sell your product. So, here’s four tips on how to develop a great email sequence that will convert your leads into sales.
Tip 1 – First Impressions Count
The age old saying ‘make a good first impression’ is very applicable when it comes to email sequences. By first impressions, I mean the subject lines of your emails. It’s the first thing that recipients will notice so if it’s not enticing enough, they merely won’t open it. Needless to say, the subject lines of an email are integral when it comes to conversion rates. Here are a couple of statistics which emphasises their importance:
One-third of email recipients will open an email based exclusively on the subject line
Nearly 70% of email recipients will ascertain if an email is spam based on the subject line
40% of emails are opened on mobile devices first, and the common mobile screen can only fit between four to seven words in the subject line.
The trick to effective subject lines is solving your prospects problems in as few words as possible. For example, good subject lines include, “Common questions about job interviews”, “Common questions about home loans”, etc. Take into consideration your prospects problems and target your subject lines to solve that problem succinctly. You can monitor your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).
Tip 2 – Write Well-Crafted Content
When a recipient has opened an email, it’s integral that you offer a value proposition in the context of their problem as soon as possible. Forget beginning the email with your name and job title; you need to give your recipients a good reason to keep reading the email. Therefore, start your email with some info they can relate to, like company news or their reaction to an event via Facebook or an online article, then get into the value proposition in the 2nd & 3rd sentences.
Your value proposition should be constructed like this:.
I have an idea about [problem/pain-point] and I’d love to have a moment to speak to you about [resolution].
Here’s some preliminary information [link to helpful content] and if you ‘d like to talk more about it, let me know.
I recently collaborated with another business with [positive benefit]. Is this something that would be helpful for [company name]?
It’s necessary that you get to the point immediately and keep the content targeted to the goals of your prospect.
Tip 3 – Discard the tedious ‘Welcome Email’
If a prospect has shown interest in your products or services, why waste both of your time with a welcome email that has no value or offerings? It’s essentially dead-wood and if you’re going to send a welcome email, ensure you include a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).
Tip 4 – Always Be Helpful
The reality of the matter is that even a terrific first email may not get a response from the recipient. It’s understandable; people are busy and have prerogatives, so I advise sending 2 or 3 follow-up emails as part of your email sequence. It’s easy to forget an email that you’re interested in, but an outstanding follow-up email will remind them that you’re here to help them in whatever problem they have. You need to ensure that your follow-up emails also feature your value propositions, and supplementary information that is informative to the recipient in solving their problems. Again, HubSpot Sales will keep track of which emails are opened and which links are clicked so I strongly advise using this application to aid you with your email sequences.
The value of setting up effective and actionable email sequences can have a huge affect on your conversion rates and sales. There are many factors that you ought to consider when putting together your email sequences, but this article showcases the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s certainly worthwhile in consulting with digital marketing professionals that can assist you. Talk with the team at Internet Marketing Experts Cairns today on 1300 595 013 or visit their website: http://www.internetmarketingexpertscairns.com.au.