Digital Marketing Cairns – Are You Making Money from your efforts?
Digital Marketing in Cairns are vital when it comes to success – so ask yourself now, are you actually making money from your business enterprise because of your SEO? If you aren’t then you may need to start considering an SEO service for your Cairns company. But for now, I would like to talk to you about a few points. Over the years I have gone through all sorts of phases when it comes to the metrics that measure a specific website’s productivity. The data is vital; in fact, it’s critical. Split-testing projects or even websites are also essential. There is, however, one metric that surpasses all others when it involves measuring your website’s results and that is whether you are actually earning money or not. I know it sounds obvious, but sometimes it’s not your online strategy that is failing – it’s your services or product, your sales process, or your business model.
The greatest SEO in the world can’t fix these sorts of trouble, but a simple AdWords project can help your Cairns business in this process. So let’s take a heath retreat in Cairns that is just starting with an AdWords Campaign – they are doing so since it will help to show them vital areas of their company and save them vast quantities of money, and years of wasted SEO efforts by starting small. During a 2 week campaign, the Cairns heath retreat owners will understand two simple items in those two weeks that will shape their SEO strategy for a long time to come.
- They understand the keyword phrase that matters the most for them is ‘Weekend Health Retreats’.
- They figure out that the ad that worked better from the range of ads they used was ‘Special Offer– Weekend Retreat from $495 call 1300 421 4351300 421 435’.
From just checking out this simple data, they learn much about what appeals to their possible customers. From the keywords they know what to pay attention to. From the Display Ad in AdWords they know a basic call to action on the home page with the words ‘special offer’ and a price is powerful with their Cairns target audience.
They alter their home page to mirror that sort of feedback and in two quick weeks they are actually on their way to getting their website make money. They discontinued some of their design ideas on the home page to make way for an easy call to action, and all of a sudden bookings started rolling in.
-Remember that lots of people, even if they buy from your web site, don’t have very much time. Don’t make customers look for how to order from your site; it will cost you.
This simple example shows how evaluating what is occurring is so powerful for you as a website owner. Don’t only pay attention to traffic; web traffic won’t pay the bills. Focus on making sales.
At the end of the day, this is your greatest metric when it relates to your success and SEO – all of the others will feed into your sales and this success. So my major piece of help is to start discovering what you can, go get a book, look online, read some blogs and just make an effort and understand a portion of the complexities of metrics and SEO. But once you start to feel that there are some parts that are beyond you, or you wish to give your SEO campaign an extra kick, then perhaps consider contacting an SEO firm. Always shop around and make sure you understand what each SEO service has to offer. Don’t forget my company on your list! simply call Internet Marketing Experts Cairns on 1300 595 013 or visit, www.internetmarketingexpertsCairns.com.au