Google AdWords Management Cairns – Do people actually notice your ads?
Google AdWords Management is a necessary part in any SEO and Advertising and marketing campaign because if you simply leave your ad alone after creating it, you will not be flexible enough to actually get the end results you want.
Far too many companies simply dabble with Google AdWords, spend $5 on a pathetically prepared ad, and after that leave it in the vain hope that it will create some new business for them. If you are a company in Cairns (or anywhere really) This is not what you want to be doing. So what should you be doing? Well I wish to talk you through 4 really basic ideas that will really help you to visualise and monitor a successful ad campaign.
True Meaning of AdWords – finding out about all functions.
There are in fact 2 versions of AdWords. It may appear a tad noticeable to you if you have used AdWords a few times, but for those of you just grazing the surface, you may not have seen it yet. So the first version is traditional AdWords, and there is AdWords express. If you are a local Cairns business then odds are that you would have been urged at the start of signing up for AdWords to run a project through express (it assesses the size of your business from your web page and makes a recommendation) if this is the case, I really want you to find the regular AdWords and start using that because it is much more powerful and has amazing features like more precise targeting so you can reach your Cairns consumers more successfully. And also the Keyword Planner tool (Found under the ‘tools’ section) which allows you to research keyword ideas. You can find standard AdWords by just searching for AdWords and following the cues, but take note that the two systems don’t share campaigns. This means that if you have started an ad with Express, you won’t be able to see it in the other program.
$5 will hardly ever see any real results– and not just due to the fact that results cost more than that, but because you need to have a bigger campaign so as to actually see the successful aspects, and the not-so-successful parts. A good way to figure out a budget is to use the keyword planner tool. Look for a keyword that you want to use, and then use the money slider to discover the rough cost that you should be aiming at. You will notice that there is a curve, – you generally want to try and find the point on the curve towards the top but in which the cost and reach is almost balanced. This will indicate you will get the biggest reach for the most economic amount. At the end of the day though, sometimes you just should think of how much you are willing to lose, and just need to take a bit of a gamble. Whether it is $50, $100 or $500, often in business you should have a bit of a leap of faith to discover what will work for you.
Monitoring your ad.
This is the step that far too many people leave out because they don’t realise that you get metrics from an ad campaign. You can in fact measure and watch to see how many people interact with it, when this interaction happens, and just how much it is costing you each time. So why keep an eye on this? Well it will make sure that you are seeing what works for your ad, and also allow you to end it if it is just wasting money. My advice though would be to let the ad run for at minimum 5 days to allow it settle into a routine– because often ads will get a big boost at the start that gives you false assumptions about its results. So pay attention to it and don’t be afraid to start again with new strategies.
So why should you trust my advice? I am actually the CEO of Internet Marketing Experts Cairns, and I have done work in this business extensively. I have started by running a small business myself, and I have had to figure out how to use SEO and AdWords myself. And trust me, it took a lot of trial and error. I now run a really successful SEO agency that specialises in many areas including things like Google AdWords management. So If you are trying to find more information about what to look out for in a successful Google AdWords campaign, or would like to talk to an SEO agency to improve your business even further, then call us on 1300 595 013 or visit our website: www.InternetMarketingExpertsCairns.com.au.