SEO Company Cairns – Beware the SEO Traps.
SEO Agencies in Cairns may all seem the same, but if you come up with enough information you can protect yourself from falling into traps.
Several years ago when I was discovering the value of SEO, I paid about $1,500 monthly to one of the country’s best Online Marketing Companies. This particular company was well known in the media as one of the swiftest growing businesses in the country. A real success story. After about 3-4 months they had my website ranking very high on the first page of Google, throughout a range of keywords. I was excited and money began to come in every day from online sales. I remember asking the owner of the business one day what would happen if I stopped paying the $1,500 per month. He replied, then you would return to page 5 of Google and that would be the end for you. Not knowing too much at the time I remember feeling very uneasy about that idea, but the money was rolling is so hey, what was the concern? And I am sure that many Cairns business would have done the same thing.
One day I will never forget I did my typical keyword search and my website was gone. I was no more ranked 1st or 2nd – I was gone. In horror I clicked to page 2 and still nothing, then page 3, nothing. By then it seemed like all the blood had left my body and I was in a state of shock. I don’t remember what page the website was on but it was terrible. In a state of panic I called my SEO Company and asked what the hell had gone on. They mentioned some type of a Google update and all their websites had lost rankings. Naturally, it wasn’t too much longer after that I stopped paying $1,500 per month to be on page 4. I felt I could manage that page on my own.
For those of you from Cairns that know a bit about the history of SEO, my website had gone through a major Penguin update and my agency, who are no more in business, had simply bought spammy links and bought traffic. It worked well for a while. They built a multi-million dollar business around it, but when Google altered the algorithm that was the end of that.
Even as a CEO of an SEO Company working for Cairns, I am a fervent believer that if you must know the fundamentals of SEO if you want to run a successful business. Yes you may see an SEO Company, but if you really don’t understand the basics or penalties and Google updates, then you may fall into a trap and be at the mercy of a dodgy agency that uses low-cost and outdated techniques. Even if you 100 % outsource your online marketing you still should know what’s going on. Never forget the fact that it’s your business, your livelihood.
Keeping that in mind, here are a number of questions for you to ask when searching for a Cairns SEO Company.
- Does the SEO firm have the ability to do all aspects of web design and coding?
- Will they also analyse your competitors’ sites and businesses to determine which sites in your industry are performing well and why?
- Does the SEO company have content writers in-house?
- Does the SEO Company have a link tactic for your site?
- Does the SEO firm handle your social media tactic?
- Do they incorporate AdWords/Pay Per Click (PPC) management as a part of their plan?
- Is the SEO Company wanting to understand your sales method?
- How do they handle reporting and communication?
- Do they advise you quick-fix promises?
If you are looking for a few ideas and pieces of advice that will help you to save some effort, time, and even a bit of money when it comes to choosing an SEO Company, then give us a call and we will answer each one of your questions. Contact Internet Marketing Experts Cairns on 1300 595 013 or visit, www.internetmarketingexpertsCairns.com.au.