SEO Services Cairns unveils facts behind Magic of SEO
SEO Marketing for Companies in Cairns has a particular science (or magic) behind it which makes it an element that is not always easy to figure out, especially if you are a business in Cairns just starting out. But with some skills, guidance and even experimentation you too can start to comprehend just how to get your company’s SEO efforts in fact working for you.
It was put so wonderfully by the people over at Search Engine Land that there is a ‘periodic Table of SEO’ full version found here http://searchengineland.com/seotable.
It is such a terrific idea and a fantastic method to show people how to think about SEO. Because yes, just like in 1869 when Mendeleev first created the periodic table he began to show people that there were links and patterns between the elements. So let’s pull back the curtain to reveal the secret inner workings and discover that there was a rabbit in the hat all along, and that it is skill and practical experience, not the arcane arts which will help you prosper in your Cairns SEO endeavours.
The first Column of the table of elements of SEO is Content. And that is rightfully first on the checklist because “Content Is Key”. Since the Google Panda and Penguin updates, the value of original and appealing material has been ever enhancing which is why we will certainly find areas including ‘quality’, ‘fresh’, and ‘research’ here. You may also notice the Red ‘Vt’ which is a clever word of caution about thin content because that is what will start to detract from your Cairns SEO efforts.
Architecture is an intriguing On-page aspect for your SEO. And the elements provided here are essential from a technological, and user-interface level. Because you have aspects such as the Crawl (Ac) and specialized areas such as URLS (Au) and HTTPS (Ah). But the clever part of this is the importance of speed (As) because this one helps the Google Spiders to an extent, but is also important because you need to keep in mind that you are dealing with people who can be fickle and bored quickly. So if your site takes too long to load, they will probably just leave.
This column in the table delves deeper into the technical and crosses into a few areas of content and writing– particularly where it gets abused. So biggest part of this that I would have you prioritize is avoiding the downsides listed – the Hidden (Vh) and the Stuffing (Vs) because these are points that people who barely know SEO think they can get away with. And the reality is you can not because Google detests people who cut corners, and reward those who are worthy.
Moving to the Off-page elements I would explain the importance of Authority (Ta) but would also warn you not to become too engrossed with it. Because Authority can mean a lot of factors and includes aspects like Page Authority, Domain Authority and Link Authority. Which basically all boils down to trust. Don’t stress too much about the initial two because there really isn’t much you can do to modify your authority position, and it is near impossible to get a 100 % authority because that is conserved for places like Google and Facebook. But you can correct you Link Authority– how? By making sure you build links with places that you trust and don’t seem dodgy. Make sure you get links from areas you actually want your company to be associated with.
like I pointed out before, when it concerns Quality (Lq) it is extremely important to SEO to make sure you analyze your links and concentrate on trusted and quality sources for your links– probably even try and add the local factor with Cairns businesses. It also goes without saying that the number of links (Ln) is rather useful. Please also stay clear of any paid links (Vp) or approaches that appear to be Spam (Vl).
This is your more express user information and integrates the ‘Local factor’ which has become truly important since Google Pidgeon because it forces the focus and emphasis upon local company such as in Cairns, which actually helps with the Country (Pc) and Locality (Pl) aspects here.
and finally the all-important (and often overlooked) part of SEO, the social networking sites elements. This is still a disputed area because it is difficult to tell just the amount of influence shares (Ss) actually have upon SEO from Google’s perspective. But it is without a doubt that your reputation (Sr) with your fans both over the internet and in the local Cairns area is highly important because it will help through standard brand awareness.
So that in a nutshell is the science of SEO! Again, I love how simply this graphic puts it, and how it shows the connection between all of these areas. Since it helps to have it in this particular format to show people how it works, but not have it seem too menacing or difficult. With the pattern in Updates, this is all expecteded to change in due course, but for now, and as we go into 2016 let’s all try and make certain we understand SEO as best as we can so we are prepared for what comes next. If you are searching for any more thorough or specific guidance then please feel free to contact us here at Internet Marketing Experts Cairns. You can call us on 1300 595 013 or visit, www.internetmarketingexpertsCairns.com.au.