SEO’s strength comes from Quality Content
SEO is based upon a strong foundation of quality content, so is your Cairns company in fact strong enough to succeed? Far too many places out there are producing content that isn’t worth the paper it is printed on (or rather the pixels it is displayed on …) and the web is flooded with small businesses, like yours in Cairns, that just try to get some recognition, but annoy people instead. Every online marketer, Local business or even just internet user would love to have that one post or video go viral and let the Social Media Machine just bring in free publicity – but the truth is it is a game of chance, and the most ideal plan that everyone can stick to is to make regularly quality content for your fans to love, like and share.
There are a couple of Big Picture ideas that you need to remember when it comes to Content:
Relevant Content is Key.
Facebook is a fast paced and constantly changing place, and so you ought to ensure you reach people when it is going to be most efficient. This means every thing must concern you, your business, your audience and what you hope to achieve. When you post about something that your audience genuinely cares about you will see greater response.
Content is not just words.
bear in mind that when we discuss content you should be thinking of Videos, Quotes, Pictures, Thoughts, Ideas, Questions, Slideshows, Animation, and Stats.
Quality means posting content that follows the 3 E’s.
Make sure your Content can Entertain, Educate and Empower. You should keep these words in mind when developing content. If you can constantly make posts that embody one of the Three E’s then you will be on the path to putting together a reputation for quality content.
If you are uncertain about what your online or local Cairns audience will view as quality, then one of the simplest ways to figure it out is to work on some research. Look at your competition or at other areas around your market to see what other company’s in Cairns post and what type of interaction they get. You should not be wanting to copy them, but rather imitate the areas that work and make their success your own. When it boils down to it though, one of the easiest ways to know what your Audience will respond to will be to just ask. Make a post or a survey that can engage with your audience to see what they want from you as a business and what they want to see on their Facebook wall. You may be stunned by what you find out. And so, if you have any questions, or simply need to chat, call Internet Marketing Experts Cairns on 1300 595 013 or visit, www.internetmarketingexpertsCairns.com.au