This Is Why Your Content Marketing Isn’t Working (And The Best Way To Fix It!)
In today’s extreme environment of online marketing, there’s no doubt that content is king. Content is all around you and people love consuming it! It should come as no surprise that content is at the hub of most marketing methodologies, with approximately 94% of small companies directing their efforts on content marketing. Having said that, with so many companies now directing their marketing efforts on content, it’s becoming extremely challenging to stand out from the crowd and make your content marketing stimulating and effective.
Have you tried content marketing but found that you’re not getting the desired results? Well, you’re quite likely one of many companies that are in the same boat. Don’t lose faith though, there’s no question that content marketing is one of the most helpful ways of expanding your customer base. So, here are four reasons why your content marketing might not be working and most importantly, how you can fix them!
- You don’t have a strategy
Like any investment, if you don’t have a strategy and specific KPIs to evaluate results, how can you possibly improve? Putting up blogs and sending tweets are excellent, but if you don’t have any objectives then you’re simply aiming in the dark. To generate stimulating content that readers will engage with, you need to have a clearly-defined strategy that should align with your business objectives.
Whether you wish to increase brand awareness, website traffic, or conversion rates, your strategy should include KPIs as well as short-term and long-term goals. These marketing goals should complement your business goals so you have a clear understanding of your audience, the purpose of your content, and the kind of content that will work best for you.
- Your content is not unique
With the sheer number of online business today, it’s imperative that your content is distinguishable from others. Too many businesses will craft content without exploring the competition and consequently generate content that just gets lost in the crowd. Your content should be entertaining, fun, and most importantly, deliver value to your audience by offering solutions to common pain-points in your niche. In addition to this, different types of content suit different communication methods, so contemplate the most effective ways you can do this, either through infographics, videos, diagrams, or even just thought-provoking or captivating text.
- You don’t promote your content
Some of the greatest mistakes that small companies make with their content marketing is that they don’t actually market it! Even if you’ve crafted the most ground-breaking article the world has ever seen, who will see it if they have no idea it exists? For you to be successful with your content marketing, it’s very important that you advertise your content through all available networks, including:
Social media (Facebook, Twitter, Google+, Reddit).
Adding internal links to your blog post.
Pitching to influencers and bloggers in your niche.
Proposing it as a guest post to bloggers in your industry.
Featuring links to your content when commenting on other forums and blogs.
- Your content is not search engine friendly.
Content consists of a generous portion of your SEO, so it’s essential that your content is SEO friendly and never use black hat tactics to attempt to improve results. Keyword stuffing is a typical mistake that companies will make in their content creation, in conjunction with duplicate content, using the wrong keywords, and not optimising meta tags.
Undertake some groundwork to uncover the most appropriate keywords that your target audience would use to find your content. Also, use meta tags to your benefit to entice more users to your blog. Search engines always intend to deliver the best content to users, so if your content is beneficial then other sites will link to it, increasing the possibility of gaining more high-quality, trusted links from relevant businesses.
At the end of the day, there can be thousands of reasons why your content marketing isn’t giving you the desired results, however these recommendations should deal with most of them. If you’re going to invest in content marketing, you can’t do it half-heartedly. Perform as much research as you can about your viewers, your competitors, and your keywords, and craft captivating content that your viewers will naturally engage with.
If you’re thinking about giving up on content marketing due to poor results, connect with Internet Marketing Experts Cairns who can point you in the right direction. Phone 1300 595 013, or alternatively visit our website for additional information: http://www.internetmarketingexpertscairns.com.au