What Are The Key Organic SEO Ranking Variables For A Website?
If you’ve just published your first website and are interested in the ways in which you can enhance your organic search results, then you’re certainly on the road to success. SEO is one of the most productive marketing tools since it allows you to get your message in front of prospective consumers that are directly searching for your products or services.
Regrettably, the answer isn’t very straightforward! Google’s search ranking algorithm is essentially its secret to success, so it’s enormously convoluted and has over 200 variables that account for the listings in its Search Engine Results Pages (SERPs). Fortunately for you, not all variables are constructed equally, so you can focus on the most influential variables that will have the biggest impact on your SERP listings.
It is essential to recognise that the weight of each variable changes as time passes, so Google will place more emphasis on particular variables in accordance with user behaviour and how Google believes it can maximise the user experience. Having said this, many of the top organic SEO ranking variables have been in the same position for a number of years now, so understanding these top variables can give you a better understanding of how you can optimise your organic search results to boost customer engagement, website traffic, and ultimately sales.
A great priority is put on content due to the fact that Google intends to rank the most relevant websites on top of its search results . The recent Hummingbird update helps Google to understand a website’s content structure and how this content adds value to potential consumers, so formulating quality content set in a natural tone will be rewarded with higher rankings. Including articles in your website such as in-depth tutorials, guides, and how-to’s is a fantastic start. Additionally, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has studied the top 10 search results and discovered that the top positions contain content that is roughly 2,400 words in length.
For over a decade now, backlinks have been one of the most crucial variables in SERP listings since the more links there are to your website from reliable sources, the more trusted your website is viewed. The flip side of the coin is true as well though, so beware not to create links on spammy or uncredible websites or your rankings will go down! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google reveals that backlinks will lose value gradually as Google looks for new ways to assess websites, but for the time being, link building is still the best indicator of relevancy and credibility.
- Mobile Optimisation
With more users now surfing from mobile devices than computer or laptops, there has been a notable shift towards optimising your website for mobile devices. Google is already experimenting with mobile-first indexing, which signifies that Google’s index will soon crawl the mobile version of a website in contrast to the desktop version. If your website isn’t already mobile-friendly, you better make a start but beware not to release it until it’s 100% complete or you may be penalised. Page loading speed is a crucial factor for mobile optimisation, so aim to have mobile pages loaded within two seconds to guarantee your website is truly ‘mobile-friendly’.
- Other Technical Variables
There are many other technical aspects that will significantly influence your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong correlation between high ranking websites and those that are SSL encrypted (HTTPS), and this is very simple to install if you haven’t already done so. Also, ensure your landing pages have a H1 or H2 heading in the source code, as this has been found to associate with higher rankings. Other aspects such diverse and organic backlink anchor text and less on-page advertisements and pop-ups will also improve your organic search results listings.
- Keeping up to date
Google’s search ranking algorithm is continuously changing, meaning that SEO techniques are continually changing also. Even though there more than 200 variables in Google’s search ranking algorithm, Google has placed great emphasis in recent times on rich content, quality links, and a smooth mobile experience. Attempting to concentrate on all Google’s search ranking variables will prove to be ineffective, but if you concentrate on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.
If you require any advice in how to properly execute any of the above SEO methods, don’t hesitate to reach out to the digital marketing specialists at Internet Marketing Experts Cairns by phoning 1300 595 013, or alternatively visit their website for additional information: http://www.internetmarketingexpertscairns.com.au